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NHL AND NHLPA ANNOUNCE "MEMO OF UNDERSTANDING"; GAME ON!
Published January 17, 1995
NHL Commissioner Gary Bettman and NHLPA Exec Dir Bob Goodenow jointly announced Friday that the players had ratified the labor agreement by a majority vote and that the season would begin January 20. Bettman noted that the signed agreement is "more of a memorandum of understanding." A number of issues have to be worked out before a formal CBA is signed, but as Bettman noted, the deal "will keep the game going" (Len Hochberg, WASHINGTON POST, 1/14). Although a formal tally of the NHLPA vote was not released, Goodenow said an estimated 85% voted in favor of ratification (Richard Sandomir, N.Y. TIMES, 1/14). Goodenow "rejected the notion that the union" lost: "Players are happy with the results in the context of the whole agreement. Sure, we made some concessions, but that's part of any negotiating process" (Helene Elliott, L.A.TIMES, 1/14). "GAME ON": At the CBA announcement, both Bettman and Goodenow donned black hats with the league's "Game On" logo (Jim Smith, N.Y. NEWSDAY, 1/14). NHL COO Stephen Solomon on the slogan, taken from "Wayne's World," which will be used in TV, print and radio ads: "We think this sets the right tone for fans." Starter will begin sellling NHL/"Game On" apparel. Among other promotions, Anheuser-Busch is reprinting nearly one million NHL team schedules -- stamped with "Game On" -- to promote Ice Draft. Nike does not plan any hockey advertising until the playoffs (Bruce Horovitz, USA TODAY, 1/16). AD AGE reports that "talks are under way" with Michael Myers of Wayne's World about an "expanded role" in NHL marketing (Jeff Jensen, AD AGE, 1/16 issue). Despite word that Fox was "not optimistic" it would promo the NHL during the Cowboys-49ers NFC Championship game on Sunday, Fox managed to get an "Fox NHL Sunday" spot in between the end of the game and the start of "The Simpsons" (THE DAILY). JOB WELL DONE? While players will receive only 59% of their salaries for '94-95, NHLPA President Mike Gartner said Goodenow will get a raise (Lance Hornby, TORONTO SUN, 1/15).