SBD/13/Sponsorships Advertising Marketing

WHO IS THAT MAN BEHIND THE TRENCHCOAT?; OTHER BOWL NOTES

     The name of the character that Dennis Hopper plays in Nike
ads will be revealed in a new campaign this weekend:  Stanley
Craver.  The teaser ads promote a speech by Craver that will be
made in a 90-second ad during the Super Bowl.  The ads will
feature various NFL players from Troy Aikman and Brett Favre to
Natrone Means (N.Y. NEWSDAY, 1/13).  The new Nike campaign is
today's profile in USA TODAY's "Super Bowl Ad Watch" (USA TODAY,
1/13)....The 49ers-Cowboys game is shaping up as "Super Bowl
Lite" for advertisers.  Some 30-second spots cost as much as
$500,000, half the price of a Super Bowl ad.  Fox says that all
58 units for the game are sold out (USA TODAY, 1/13)....Goodyear
will launch its new Wrangler Aquatred tire in ads during the
Super Bowl's pre- and post-game shows (Goodyear)....The
accounting firm Arthur Andersen is running an ad that pokes fun
at the cost of Super Bowl ads -- but the ad will not be seen
during the game.  Andersen is running the ad, starting on January
15, for two weeks on other networks (N.Y. NEWSDAY, 1/12).
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