Brandon's Toronto Comments Show Discord Texans-Jags Not NFL Network's Ideal Matchup Vikings Break Ground On New Stadium King: Ref Series Most Significant Work On MMQB Week 13 "MNF" Overnight Down 9% McIlroy, Rooney Star In New Nike Ad SB XLVIII To Be Most Expensive Ever Chargers Face Second-Straight Blackout Nike Opts To Extend Deal With Ohio State CBS Up For NFL Week 13 Overnights
SBD/13/Sponsorships Advertising Marketing
WHO IS THAT MAN BEHIND THE TRENCHCOAT?; OTHER BOWL NOTES
Published January 13, 1995
The name of the character that Dennis Hopper plays in Nike ads will be revealed in a new campaign this weekend: Stanley Craver. The teaser ads promote a speech by Craver that will be made in a 90-second ad during the Super Bowl. The ads will feature various NFL players from Troy Aikman and Brett Favre to Natrone Means (N.Y. NEWSDAY, 1/13). The new Nike campaign is today's profile in USA TODAY's "Super Bowl Ad Watch" (USA TODAY, 1/13)....The 49ers-Cowboys game is shaping up as "Super Bowl Lite" for advertisers. Some 30-second spots cost as much as $500,000, half the price of a Super Bowl ad. Fox says that all 58 units for the game are sold out (USA TODAY, 1/13)....Goodyear will launch its new Wrangler Aquatred tire in ads during the Super Bowl's pre- and post-game shows (Goodyear)....The accounting firm Arthur Andersen is running an ad that pokes fun at the cost of Super Bowl ads -- but the ad will not be seen during the game. Andersen is running the ad, starting on January 15, for two weeks on other networks (N.Y. NEWSDAY, 1/12).