CBS Has Deal To Stream NFL Games Nike Files Flurry Of Tech Patent NFL Re-Evaluates Scheduling For Teams Playing "TNF" NFL Players To Wear Customized Cleats For Charity Ohio State Licenses LeBron James Shoes, Jerseys Jordan Releases Space Jam Shoe Campaign NFL Viewership Down Among Older Viewers Cowboys May Help Raise Primetime Ratings Details Emerge On Oakland Plan For Raiders Rights Fees Make "TNF" Unlikely To End
SBD/13/Sponsorships Advertising Marketing
WHO IS THAT MAN BEHIND THE TRENCHCOAT?; OTHER BOWL NOTES
Published January 13, 1995
The name of the character that Dennis Hopper plays in Nike ads will be revealed in a new campaign this weekend: Stanley Craver. The teaser ads promote a speech by Craver that will be made in a 90-second ad during the Super Bowl. The ads will feature various NFL players from Troy Aikman and Brett Favre to Natrone Means (N.Y. NEWSDAY, 1/13). The new Nike campaign is today's profile in USA TODAY's "Super Bowl Ad Watch" (USA TODAY, 1/13)....The 49ers-Cowboys game is shaping up as "Super Bowl Lite" for advertisers. Some 30-second spots cost as much as $500,000, half the price of a Super Bowl ad. Fox says that all 58 units for the game are sold out (USA TODAY, 1/13)....Goodyear will launch its new Wrangler Aquatred tire in ads during the Super Bowl's pre- and post-game shows (Goodyear)....The accounting firm Arthur Andersen is running an ad that pokes fun at the cost of Super Bowl ads -- but the ad will not be seen during the game. Andersen is running the ad, starting on January 15, for two weeks on other networks (N.Y. NEWSDAY, 1/12).