Nike Reports Relatively Strong Q2 MJ Leads eBay Athlete Merch Sales Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" BMO Harris Bradley Center Loses $1.9M In FY Bouchard's Nike Contract Nearing Expiration Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Bucks' Arena Talks Hit Snag Arizona State Expected To Switch To Adidas Nike Unveils Kyrie Irving Signature Shoe
SBD/13/Sponsorships Advertising Marketing
Published January 13, 1995
AT&T is in discussions with Time Warner to create a joint venture to market residential phone services. One source says the deal "could be finalized in the next 30 days" (COWLES BUSINESS MEDIA, 1/11)....Fleer and newly acquired European partner Panni, will have Fleer basketball cards on retail shelves across Europe in two weeks. The cards will feature packaging in five different languages and translator cards to help fans translate information into their native tongues (THE BRILL REPORT, 1/12 issue).... England's national soccer team has acquired its first sponsor -- Green Flag, primarily known for its vehicle breakdown and recovery service. The 4-year deal is worth $6M (AP/N.Y. TIMES, 1/13). ....Quaker Oats Co. said yesterday that 2ndQ earnings will be down by 20-25% from last year's 31 cents a share, primarily because of costs related to its December purchase of Snapple Beverage Corp. (CHICAGO TRIBUNE, 1/13)....USA TODAY's "Company Spotlight" is Fila. The article notes that Fila's goal for '95 is to become the No. 3 shoe seller in the U.S., behind Nike and Reebok. Currently, Fila is No. 5, behind Addidas and L.A. Gear (USA TODAY, 1/13)....The Bucks will install new basketball goals and backboards in all 14 Milwaukee public high school gyms at no cost to the school system. Bucks VP/Business Operations John Steinmiller: "We recognize that the budget of the MPS system is strapped and that athletic equipment cannot always be a priority" (Bucks).