SBD/13/Sponsorships Advertising Marketing

MARKETING ROUNDUP

     AT&T is in discussions with Time Warner to create a joint
venture to market residential phone services.  One source says the
deal "could be finalized in the next 30 days" (COWLES BUSINESS
MEDIA, 1/11)....Fleer and newly acquired European partner Panni,
will have Fleer basketball cards on retail shelves across Europe
in two weeks.  The cards will feature packaging in five different
languages and translator cards to help fans translate information
into their native tongues (THE BRILL REPORT, 1/12 issue)....
England's national soccer team has acquired its first sponsor --
Green Flag, primarily known for its vehicle breakdown and recovery
service.  The 4-year deal is worth $6M (AP/N.Y. TIMES, 1/13).
....Quaker Oats Co. said yesterday that 2ndQ earnings will be down
by 20-25% from last year's 31 cents a share, primarily because of
costs related to its December purchase of Snapple Beverage Corp.
(CHICAGO TRIBUNE, 1/13)....USA TODAY's "Company Spotlight" is
Fila.  The article notes that Fila's goal for '95 is to become the
No. 3 shoe seller in the U.S., behind Nike and Reebok.  Currently,
Fila is No. 5, behind Addidas and L.A. Gear (USA TODAY,
1/13)....The Bucks will install new basketball goals and
backboards in all 14 Milwaukee public high school gyms at no cost
to the school system.  Bucks VP/Business Operations John
Steinmiller: "We recognize that the budget of the MPS system is
strapped and that athletic equipment cannot always be a priority"
(Bucks).
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