SBD/13/Sponsorships Advertising Marketing

KMART & LITTLE CAESARS JOIN FOR WINSTON CUP VENTURE

     Kmart and Little Caesars Pizza announced a joint title
sponsorship of the Kranefuss/Haas Racing Team for the '95-96
NASCAR Winston Cup seasons.  John Andretti will drive the
Kmart/Little Caesars car debuting at the Daytona 500, as this is
the second go around for Kmart in the Winston Cup Racing series.
This is the initial involvement for Little Caesars in the motor-
sports field.  Kmart Senior VP/Sales and Operations Paul Hueber:
"Winston Cup racing is a dynamic promotional opportunity with a
strong appeal to our Kmart customers.  NASCAR racing has proven
itself time and again to be cost-effective, high impact sport
which reaches a large, extremely loyal consumer audience"  Little
Caesars owners, Michael and Marian Ilitch, also own the Tigers,
the Red Wings, plus the NPSL Rockers.  Little Caesars VP
Christopher Ilitch:  "This brings new marketing opportunities and
brand exposure within a sport that is growing rapidly and is known
for strong fan loyalty" (Kmart).
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