SBD/13/Sponsorships Advertising Marketing

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  • CALIFORNIA BEER MAKERS RELY ON SPECIAL BILLS FOR MARKETING

         The SAN JOSE MERCURY NEWS profiles the relationship between
    donations to CA political campaigns and the special laws facing
    beer makers in the state.  CA's anti-monopoly laws restrict beer
    makers from owning an interest in more than one of the three
    segments of the business -- manufacturing, distribution and
    retail.  But, a law passed in the last legislative session would
    now allow "alcoholic beverage manufacturers" to buy ad space "at
    a fully enclosed arena with a fixed seating capacity in excess of
    18,000 located in Orange County."  Translation: beer companies
    can now buy ad space at The Pond in Anaheim.  The law was needed
    because there Ogden Corp. manages both concessions and at The
    Pond advertising -- not typically allowed under the alcoholic
    monopoly laws (SAN JOSE MERCURY NEWS, 1/11).
    

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  • CALLAWAY GOLF FILES LAWSUIT OVER BIG BURSAR

         Callaway Golf has filed a lawsuit in U.S. District Court in
    L.A. against four Southern CA golf retailers, one L.A.-based golf
    component wholesaler, a Taiwanese maker of golf club heads and
    seven individuals.  The suit seeks damages for illegally making,
    distributing and selling of Big Bursar irons -- which are illegal
    copies of Callaway's top selling "Big Bertha" Irons (Callaway).
    

    Print | Tags: Callaway Golf
  • INVESTORS LOOKING TO SCORE BIG WITH STREETBALL

         Streetball Partners Int'l, who created Hoop-It-Up and Air-
    It-Out, is "drawing new attention from investors as its sporting
    events catch on across the country."  According to a story in the
    Southwest edition of the WALL STREET JOURNAL, sources familiar
    with Streetball say "they expect General Electric Capital
    Services to make an offer soon to acquire about 50%" of the
    company from owner Terry Murphy and his partners.  And, they say
    Streetball "is ready to sell an ownership stake to an
    unidentified party," a deal that could be closed within two
    weeks.  Supposedly, the negotiations with GE "aren't linked to
    the offer for the ownership stake," and the deals don't "hinge"
    on each other being completed.  GE Capital's parent, GE Co. of
    Fairfield, CT, already owns 30% to 40% of Streetball -- through
    its NBC unit, and according to the sources close to Streetball,
    "GE Capital would buy shares from the existing partners,
    including NBC, thereby diluting NBC's stake."
         EXISTING SPONSORS:  If GE and the other unidentified party
    go ahead with their offers, they would join such Hoop-It-Up
    sponsors as AT&T Corp, Gatorade, and Champion Products.  Each
    pays about $500,000 as national sponsors.  For the Air-It-Out
    football games, Budweiser and Gatorade each pay a "similar"
    amount to co-sponsor the event.
         STREETBALL'S FUTURE:  Now that they have been so successful
    with the "grass-roots" basketball and football markets,
    Streetball has started a Spike-It-Up volleyball competition which
    traveled to 10 cities last year, and street hockey and golf
    competitions will begin later this year (Jeff Opdyke, WALL STREET
    JOURNAL-SW edition, 1/11).
    

    Print | Tags: Anheuser Busch, ATT, NBC
  • KMART & LITTLE CAESARS JOIN FOR WINSTON CUP VENTURE

         Kmart and Little Caesars Pizza announced a joint title
    sponsorship of the Kranefuss/Haas Racing Team for the '95-96
    NASCAR Winston Cup seasons.  John Andretti will drive the
    Kmart/Little Caesars car debuting at the Daytona 500, as this is
    the second go around for Kmart in the Winston Cup Racing series.
    This is the initial involvement for Little Caesars in the motor-
    sports field.  Kmart Senior VP/Sales and Operations Paul Hueber:
    "Winston Cup racing is a dynamic promotional opportunity with a
    strong appeal to our Kmart customers.  NASCAR racing has proven
    itself time and again to be cost-effective, high impact sport
    which reaches a large, extremely loyal consumer audience"  Little
    Caesars owners, Michael and Marian Ilitch, also own the Tigers,
    the Red Wings, plus the NPSL Rockers.  Little Caesars VP
    Christopher Ilitch:  "This brings new marketing opportunities and
    brand exposure within a sport that is growing rapidly and is known
    for strong fan loyalty" (Kmart).
    

    Print | Tags: Detroit Red Wings, Detroit Tigers, NASCAR, NPSL, R J Reynolds
  • MARKETING ROUNDUP

         AT&T is in discussions with Time Warner to create a joint
    venture to market residential phone services.  One source says the
    deal "could be finalized in the next 30 days" (COWLES BUSINESS
    MEDIA, 1/11)....Fleer and newly acquired European partner Panni,
    will have Fleer basketball cards on retail shelves across Europe
    in two weeks.  The cards will feature packaging in five different
    languages and translator cards to help fans translate information
    into their native tongues (THE BRILL REPORT, 1/12 issue)....
    England's national soccer team has acquired its first sponsor --
    Green Flag, primarily known for its vehicle breakdown and recovery
    service.  The 4-year deal is worth $6M (AP/N.Y. TIMES, 1/13).
    ....Quaker Oats Co. said yesterday that 2ndQ earnings will be down
    by 20-25% from last year's 31 cents a share, primarily because of
    costs related to its December purchase of Snapple Beverage Corp.
    (CHICAGO TRIBUNE, 1/13)....USA TODAY's "Company Spotlight" is
    Fila.  The article notes that Fila's goal for '95 is to become the
    No. 3 shoe seller in the U.S., behind Nike and Reebok.  Currently,
    Fila is No. 5, behind Addidas and L.A. Gear (USA TODAY,
    1/13)....The Bucks will install new basketball goals and
    backboards in all 14 Milwaukee public high school gyms at no cost
    to the school system.  Bucks VP/Business Operations John
    Steinmiller: "We recognize that the budget of the MPS system is
    strapped and that athletic equipment cannot always be a priority"
    (Bucks).
    

    Print | Tags: ATT, Fila USA, Milwaukee Bucks, Nike, Reebok, Time Warner
  • NFL PROPERTIES SIGNS RECORDING CONTRACT

         NFLP and the NFLPA have signed a deal with a major recording
    company to produce a country album and a rap record.  Players
    will be "doing duets with leading country and rap artists," plus
    solos written for them by top professional musicians.  It is
    going to be a year-long project, including music videos, a world
    tour and merchandising tie-ins.  The deal will officially be
    revealed at a Super Bowl press conference (N.Y. POST, 1/13).
    

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  • WHO IS THAT MAN BEHIND THE TRENCHCOAT?; OTHER BOWL NOTES

         The name of the character that Dennis Hopper plays in Nike
    ads will be revealed in a new campaign this weekend:  Stanley
    Craver.  The teaser ads promote a speech by Craver that will be
    made in a 90-second ad during the Super Bowl.  The ads will
    feature various NFL players from Troy Aikman and Brett Favre to
    Natrone Means (N.Y. NEWSDAY, 1/13).  The new Nike campaign is
    today's profile in USA TODAY's "Super Bowl Ad Watch" (USA TODAY,
    1/13)....The 49ers-Cowboys game is shaping up as "Super Bowl
    Lite" for advertisers.  Some 30-second spots cost as much as
    $500,000, half the price of a Super Bowl ad.  Fox says that all
    58 units for the game are sold out (USA TODAY, 1/13)....Goodyear
    will launch its new Wrangler Aquatred tire in ads during the
    Super Bowl's pre- and post-game shows (Goodyear)....The
    accounting firm Arthur Andersen is running an ad that pokes fun
    at the cost of Super Bowl ads -- but the ad will not be seen
    during the game.  Andersen is running the ad, starting on January
    15, for two weeks on other networks (N.Y. NEWSDAY, 1/12).
    

    Print | Tags: Dallas Cowboys, News Corp./Fox, NFL, Nike, San Francisco 49ers
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