SBD/12/Sports Media

FROM HERE TO INFINITY: FALCONS JOIN FM RADIO WAVE

     The Falcons "broke from tradition" yesterday, giving local
radio rights to Z-93 (WZGC-FM) -- a classic rock and roll
station, owned by Infinity Broadcasting  -- for the next three
years.  It will mark the first time in franchise history the
flagship station will be on the FM dial, and the team becomes the
sixth NFL franchise acquired by Infinity.  Terms were not
disclosed, but it could reportedly fall in the $2-$3M range,
which "doubles the rights fee" from WSB-AM last year (Prentis
Rogers, ATLANTA CONSTITUTION, 1/12).
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Atlanta Falcons, NFL, Media

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