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BULLETS PRESIDENT O'MALLEY PROFILED IN BUSINESS WEEK
Published January 12, 1995
SUSAN O'MALLEY's success at selling seats at USAir Arena while having a losing basketball team is profiled in the January 16 issue of BUSINESS WEEK. Since O'Malley was put in charge of business operations in 1988, the team's average attendance has jumped from 9,814 to almost 18,000 (17,859 as of January 4). O'Malley credits her success to "promoting games against high- profile teams," and creating ticket packages for those games "to avoid missing the big ones." The big crowds for these games prompted "others to spring for season tickets." Pistons President Tom Wilson says the idea "went against the grain in the NBA. ... But has been copied throughout the league." According to NBA sources, the team was losing $4M a year before O'Malley took over. The Bullets are expected to make around $1.5M this season (Amy Barrett, BUSINESS WEEK, 1/16 issue).