SI Featuring Different Covers For USWNT Time Inc. Buys Companies That Will Form SI Play SI Parent Time Inc. Acquires FanSided Network SI To Create Dedicated Film Division App Review: 120 Sports For iPhone SI Going Big With Swimsuit Issue Launch SI Unveils Swimsuit Issue Cover On "Fallon" Ultraviolet To Run "Edgy" Ads Aimed At NFL SI Partners With Nashville For Swimsuit Issue SI Names Bumgarner Sportsman Of The Year
SBD/12/Sponsorships Advertising Marketing
THE PRICE IS HIGH TO PUT YOUR IRONS IN NICK'S HANDS
Published January 12, 1995
The golf equipment industry is in a fierce competition to "secure the world's No. 1 player as a spokesman, salesman and walking billboard for its irons." Nick Price, who previously was under contract with Ram, was "disappointed" both with Ram President Jim Hansberger's refusal to listen to him in matters of research and development, and his contract of only $150,000 a year plus $5,000 per victory. Price: "I wanted to take [Ram] to the next level. I went to him with extremely good ideas ... and they fell on deaf ears. I don't want to be with a company like that." Currently, Price is "weighing offers" from Cobra, Taylor Made, Maruman, Bridgestone, Pro Group. In addition, little-known Atrigon Golf Company of Camarillo, CA has offered the star $2.5M plus 10% of the company, 1% international sales and "total freedom to redesign its irons." Because it may take Price until June to make his decision, he may lose out. Companies could balk because June "is too late in the season to start an advertising campaign and justify an enormous financial commitment" (Tim Rosaforte, SPORTS ILLUSTRATED, 1/16 issue).