Verizon Looks To Expand Mobile Sports Content TWC Could Seek Record Fee For Dodgers RSN SI Testing New Interactive Paywall SI's Upton Cover Ruffles Some Feathers SI.com Releases Its Twitter 100 TWC Expanding Syracuse Univ. Programming SI Debuts New Weekly NFL Video Program TWC To Sponsor Earnhardt's No. 88 Car CBS Ad Uses Football To Pressure TWC U.S. Senators Urge CBS, TWC To Reach Deal
SBD/12/Sponsorships Advertising Marketing
THE PRICE IS HIGH TO PUT YOUR IRONS IN NICK'S HANDS
Published January 12, 1995
The golf equipment industry is in a fierce competition to "secure the world's No. 1 player as a spokesman, salesman and walking billboard for its irons." Nick Price, who previously was under contract with Ram, was "disappointed" both with Ram President Jim Hansberger's refusal to listen to him in matters of research and development, and his contract of only $150,000 a year plus $5,000 per victory. Price: "I wanted to take [Ram] to the next level. I went to him with extremely good ideas ... and they fell on deaf ears. I don't want to be with a company like that." Currently, Price is "weighing offers" from Cobra, Taylor Made, Maruman, Bridgestone, Pro Group. In addition, little-known Atrigon Golf Company of Camarillo, CA has offered the star $2.5M plus 10% of the company, 1% international sales and "total freedom to redesign its irons." Because it may take Price until June to make his decision, he may lose out. Companies could balk because June "is too late in the season to start an advertising campaign and justify an enormous financial commitment" (Tim Rosaforte, SPORTS ILLUSTRATED, 1/16 issue).