ESPN On Sling TV Gets Mixed Reviews ESPN, NFL Want CFP To Change Dates Veteran ESPN Exec John Walsh Set To Retire ESPN Likes Broadcasting Pro Bowl From SB Site CFP Audience Sets Cable TV Audience Record CFP Finale Sets Cable TV Ratings Record ESPN's "Film Room" Again Gets Rave Reviews Media Roundtable Talks CFP Expectations ESPN Details Multichannel CFP Title Game Coverage Ads For CFP Title Game Costlier Than For BCS Version
Upcoming Conferences and Events
SBD/12/Sponsorships Advertising Marketing
ESPN WANTS YOU AS A SPONSOR FOR A PRO LEAGUE
Published January 12, 1995
ESPN is looking for advertisers to be the presenting sponsor of four different pro sports leagues -- Arena Football, National Professional Soccer, Major Indoor Lacrosse and Roller Hockey. The cost? About $2M a year for which "sponsors will get a varied merchandising/promotional package, as well as commercial time on ESPN's coverage of the leagues." ESPN Dir of Sponsorships and Business Development Paul Slagle: "We're not just packaging them together to sell media time; it is everything from on-air to on- site exposure." Putting a "single theme" on the four leagues will help all involved, according to Slagle. "It will enable us to cross-promote the leagues, and to give them more personality and identity, and it should provide a continuity and a thread for advertisers." ESPN will look first to the soft-drink and fast food companies, as the sports appeal primarily to a young male audience. A presenting sponsor will get media spots, exclusivity, logos on uniforms, arena signage, and other benefits for the year round programming (COWLES BUSINESS MEDIA, 1/11).