ESPN Pays Tribute To Retiring Vince Doria ESPN's Dave Brown Assists UMass Football Olbermann's Tweets Lead To Suspension ESPN's Skipper Interested In Re-Signing Simmons Davis Optimistic About "GameDay" Duties Disney World Closing Tri-Oval Speedway Davis Taking Over "GameDay" Duties NHL Could Benefit From ESPN Winning WC Rights ESPN Lands World Cup Of Hockey Rights Disney's Cable Division Income Hurt By ESPN
Upcoming Conferences and Events
SBD/12/Sponsorships Advertising Marketing
ESPN WANTS YOU AS A SPONSOR FOR A PRO LEAGUE
Published January 12, 1995
ESPN is looking for advertisers to be the presenting sponsor of four different pro sports leagues -- Arena Football, National Professional Soccer, Major Indoor Lacrosse and Roller Hockey. The cost? About $2M a year for which "sponsors will get a varied merchandising/promotional package, as well as commercial time on ESPN's coverage of the leagues." ESPN Dir of Sponsorships and Business Development Paul Slagle: "We're not just packaging them together to sell media time; it is everything from on-air to on- site exposure." Putting a "single theme" on the four leagues will help all involved, according to Slagle. "It will enable us to cross-promote the leagues, and to give them more personality and identity, and it should provide a continuity and a thread for advertisers." ESPN will look first to the soft-drink and fast food companies, as the sports appeal primarily to a young male audience. A presenting sponsor will get media spots, exclusivity, logos on uniforms, arena signage, and other benefits for the year round programming (COWLES BUSINESS MEDIA, 1/11).