Wise Leaving WaPo To Join Whitlock Site Sources: NBC Fires Jamie Horowitz NASCAR Finale Up From Last Two Years "SportsCenter" App To Change Name In '15 Twellman Signs Eight-Year Extension With ESPN ESPN's Greenberg Talks New On-Air Role "SportsCenter" Emphasizing On-Location Telecasts ESPN Hires Chael Sonnen As UFC Analyst Eagles' Win Draws Season-Low "MNF" Overnight Fox Sees Gains With Week 10 NFL Overnights
SBD/12/Sponsorships Advertising Marketing
ESPN WANTS YOU AS A SPONSOR FOR A PRO LEAGUE
Published January 12, 1995
ESPN is looking for advertisers to be the presenting sponsor of four different pro sports leagues -- Arena Football, National Professional Soccer, Major Indoor Lacrosse and Roller Hockey. The cost? About $2M a year for which "sponsors will get a varied merchandising/promotional package, as well as commercial time on ESPN's coverage of the leagues." ESPN Dir of Sponsorships and Business Development Paul Slagle: "We're not just packaging them together to sell media time; it is everything from on-air to on- site exposure." Putting a "single theme" on the four leagues will help all involved, according to Slagle. "It will enable us to cross-promote the leagues, and to give them more personality and identity, and it should provide a continuity and a thread for advertisers." ESPN will look first to the soft-drink and fast food companies, as the sports appeal primarily to a young male audience. A presenting sponsor will get media spots, exclusivity, logos on uniforms, arena signage, and other benefits for the year round programming (COWLES BUSINESS MEDIA, 1/11).