SBD/12/Sponsorships Advertising Marketing

DORNA'S ADTIME SIGNAGE ADDS THREE RIVERS TO ITS ROSTER

     Dorna USA's AdTime rotational signage system will be
installed behind home plate at Three Rivers Stadium in Pittsburgh
during '95.  The addition of Three Rivers brings the total number
of MLB stadiums using AdTime to thirteen: nine AL, four NL.
Dorna USA COO Jerry Cifarelli: "With thirteen Major League
ballparks in place, AdTime offers baseball advertisers coverage
through an extensive network that will deliver approximately 250
million television households in 1995.  All told, AdTime will be
seen in nearly 50% of all televised baseball games in 1995"
(Dorna USA).
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