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DORNA'S ADTIME SIGNAGE ADDS THREE RIVERS TO ITS ROSTER
Published January 12, 1995
Dorna USA's AdTime rotational signage system will be installed behind home plate at Three Rivers Stadium in Pittsburgh during '95. The addition of Three Rivers brings the total number of MLB stadiums using AdTime to thirteen: nine AL, four NL. Dorna USA COO Jerry Cifarelli: "With thirteen Major League ballparks in place, AdTime offers baseball advertisers coverage through an extensive network that will deliver approximately 250 million television households in 1995. All told, AdTime will be seen in nearly 50% of all televised baseball games in 1995" (Dorna USA).