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Sponsorships Advertising Marketing

COCA-COLA'S SUPER BOWL PLANS IN DETAIL

     For the second year in a row, Coca-Cola will "pitch a giant
tent near the Super Bowl, where it will throw an 'interactive'
party for fans."  For five days in Miami starting January 26, the
company will present "Touchdown Town," featuring NFL player
appearances, live music and entertainment, games and attractions,
a pin trading center and a nightly laser show.  This year's party
is expected to draw 100-120,000.  According to Ben Deutsch,
public relations manger for Coca-Cola's sports sponsorships and
marketing, it will be the only Super Bowl-related activity to
continue on the Monday after the game.  This will be the fourth
year Coca-Cola has stayed out of the on-air ad "fray during the
game."  Deutsch: "We've found that this is a better way to
activate our sponsorship of the NFL.  It brings the event to the
consumer in the most direct possible way."  The company also
plans Round Two of "Coca-Cola Big TV" programming during Super
Bowl weekend, this time teaming up with TNT.  Programming will
kick off Friday night during TNT's NBA game.  Through the
weekend, TNT will interrupt its programming hourly with news
reports about the game.  Ad sponsorship for Coca-Cola Big TV,
estimated at $100,000 each, are believed to be sold out, with
Coke, Reebok and Frito Lay "taking prominent positions in the
telecast" (Cynthia Mitchell, ATLANTA CONSTITUTION, 1/12).
     McDONALD'S:  Sources say that the two football fanatics
featured in the company's Super Bowl ads will make several live
appearances during the playoff games as well as the Super Bowl.
McDonald's, however, has not yet decided whether to use the
characters in Super Bowl spots which the company plans to use to
launch a new tagline: "Have you had your break today" (Jeanne
Whalen, AD AGE, 1/9 issue).
     AD WATCH:  USA TODAY began a "Super Bowl Ad Watch" column.
Today, Dottie Enrico profiles the National Pork Producers' two
30-second ads (USA TODAY, 1/12).
     HALF-TIME SHOW:  Singer Tony Bennett will headline the
Frito-Lay Doritos halftime show.  The Raiders of the Lost Ark-
inspired theme is being produced by Disney.  Sony is teaming up
with Blockbuster Music and Video shows for a sweepstakes
promotion tied to the halftime show featuring Bennett (Jeff
Jensen, AD AGE, 1/9 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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