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"THE FIFTH NETWORK" KICKS OFF TONIGHT; PARAMOUNT STARTS SOON
Published January 11, 1995
WB, Warner Bros.' addition to the broadcast TV market, kicks off tonight. In New York, Verne Gay notes that the network has a lot of similarities to Fox's start-up. Three of the shows slated for tonight compare with early Fox shows. "The reason WB has borrowed so freely from Fox's 'How to Start a Network' playbook is simply that the network's president and part-owner, Jamie Kellner, helped write it." Kellner was Fox's longtime president. Also, the United Paramount Network (UPN) begins January 16. "Observers say WB, as well as UPN, are beginning life at a propitious time. Foremost, the network marketplace for advertising time is booming ... and both networks report that they've sold millions in commercial time already." As for affiliates, WB will broadcast on all Tribune owned stations, as well as some small UHF stations. WGN (Chicago) will account for 20% of WB viewers (N.Y. NEWSDAY, 1/11).