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NFL SURVEY FINDS THE LEAGUE TOP AMONG RETAILERS

Published January 11, 1995

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     According to a survey conducted by Morgan-Horan for the NFL,
the league ranks at the top of the four major sports leagues as
the most effectively marketed league and as providing the best
sales support (The NFL).



  
 
     
      
MOST 
        EFFECTIVELY MARKETED LEAGUE ON A SCALE OF 1-5

        (1=INEFFECTIVE, 5=EFFECTIVE):

      		
  

  
 
     
      
NFL

    		
     
      
4.01

    		
     
      
NBA

    		
     
      
3.98

    		
  

  
 
     
      
MLB

    		
     
      
3.44

    		
     
      
NHL

    		
     
      
2.41

    		
  







  
 
     
      
WHICH 
        LEAGUE OFFERS BEST SALES SUPPORT?

      		
  

  
 
     
      
NFL 
        Properties

    		
     
      
44%

    		
  

  
 
     
      
NBA 
        Properties

    		
     
      
34

    		
  

  
 
     
      
MLB 
        Properties

    		
     
      
13

    		
  

  
 
     
      
NHL 
        Properties

    		
     
      
5
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Related Topics:

MLB, NBA, NFL, NHL

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