SBD/11/Sponsorships Advertising Marketing

MARKETPLACE ROUNDUP

     The Golf Channel announced it's three major charter
sponsors: Nicklaus Golf Equipment, Titleist/Footjoy and Izod (THE
DAILY)....R.J. Reynolds Tobacco Co. and its Winston cigarette
brand have increased the Season Point fund by a half million
dollars for its '95 NASCAR series.  Winston has also added two
midseason payouts for drivers leading the Winston Cup points
standings (NASCAR/Winston).....Disneyland has raised its adult
admission prices by $2, or 6.5%, bringing to $33 the cost of a
ticket to the Magic Kingdom.  The increase, which is twice the
rate of inflation, is the second in the last nine months.
Children's admission remains at $25 (CHICAGO TRIBUNE, 1/11).
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