SBD/11/Sponsorships Advertising Marketing

IF DALY KEEPS UP GOOD BEHAVIOR, WILSON/REEBOK WILL BE BACK

     John Daly, who returned to the PGA Tour last week after a
"voluntary" hiatus and improved his golf score each day at the
Mercedes Championship, may be on the verge of returning to his
sponsors' good graces.  Both Wilson and Reebok suspended their
endorsement contracts with Daly after his hiatus.  But, thus far,
Wilson is happy with Daly's behavior.  Wilson spokesperson Mike
Boylan: "Seeing he's taking a better attitude when he's not up
front is refreshing. ... We're in a wait-and-see period.  We're
really happy with the way he's gotten himself in physical shape.
His attitude seems terrific and his comments -- admitting it took
him longer to grow up is refreshing -- are things we like to
hear."  Wilson and Reebok will wait before any decision on Daly
(Don Cronin, USA TODAY, 1/11).
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