SBD/11/Sponsorships Advertising Marketing

COCA-COLA IS RE-ORGANIZING ITS INT'l OPERATIONS

     In the first major organizational shift since Douglas
Ivester became President and COO in July, Coca-Cola is realigning
its international operations, "which provide the bulk of its
operating profits."  The realignment rearranges the way countries
are supervised and removes some of int'l operations from the
direct supervision of Coca-Cola's int'l chief John Hunter.
However, a company spokesperson denied that Hunter was "being
eased out of his international role."  Hunter lost out to Ivester
for President.  Ivester is considered the heir apparent to Chair
and CEO Roberto Goizueta (Cynthia Mitchell, ATLANTA CONSTITUTION,
1/11).
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