Tony Stewart Promotes Coke Zero 400 Coca-Cola Signs Four Olympians For Sochi Entertainers Helping Sports Sponsorship Awareness Coke, AT&T To Sponsor "Conan" Shows In ATL Coke Unveils '13 Super Bowl Spot Advertisers Announce Super Bowl Ad Plans Mello Yello To Become NHRA Title Sponsor Empty Olympic Seats Not From Coca-Cola Olympic Marketing Notes Vikings, Univ. of Minnesota In Coke-Pepsi Conflict
SBD/11/Sponsorships Advertising Marketing
COCA-COLA IS RE-ORGANIZING ITS INT'l OPERATIONS
Published January 11, 1995
In the first major organizational shift since Douglas Ivester became President and COO in July, Coca-Cola is realigning its international operations, "which provide the bulk of its operating profits." The realignment rearranges the way countries are supervised and removes some of int'l operations from the direct supervision of Coca-Cola's int'l chief John Hunter. However, a company spokesperson denied that Hunter was "being eased out of his international role." Hunter lost out to Ivester for President. Ivester is considered the heir apparent to Chair and CEO Roberto Goizueta (Cynthia Mitchell, ATLANTA CONSTITUTION, 1/11).