MLS Signs Multiyear Deal With Coca-Cola Coke, Toshiba Sign On As Vegas Arena Partners Coke Debuts Drinkable Ad During Final Four Kardashian Featured In T-Mobile Super Bowl Ads Coke, Hornets Renew Long-Term Deal UM, Coca-Cola Ticket Promotion Pulled Coke Leery Of Pepsi Ads Near Daytona Brands Active Around World Cup Despite Protests Coke Goes Big With World Cup Campaign PNC Park Switching From Pepsi To Coca-Cola
Upcoming Conferences and Events
SBD/11/Sponsorships Advertising Marketing
COCA-COLA IS RE-ORGANIZING ITS INT'l OPERATIONS
Published January 11, 1995
In the first major organizational shift since Douglas Ivester became President and COO in July, Coca-Cola is realigning its international operations, "which provide the bulk of its operating profits." The realignment rearranges the way countries are supervised and removes some of int'l operations from the direct supervision of Coca-Cola's int'l chief John Hunter. However, a company spokesperson denied that Hunter was "being eased out of his international role." Hunter lost out to Ivester for President. Ivester is considered the heir apparent to Chair and CEO Roberto Goizueta (Cynthia Mitchell, ATLANTA CONSTITUTION, 1/11).