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WILL THE NHL BEAT THE BUZZER TO GET PROMOS ON FOX?
Published January 10, 1995
If the NHL work stoppage ends today, ESPN is "ready to roll" on its hockey programming schedule. Even though it there will be "smaller overall volume," there would still be one or two weekly games on ESPN and three each week on ESPN2. A settlement today could also allow for Fox to promote its NHL package during the Cowboys-49ers game on Sunday. Fox marketers "supposedly have prepared some dazzling promos which would be seen in about 25% of American homes on Sunday. For years, the NHL only dreamed of that kind of exposure" (Jack Craig, BOSTON GLOBE, 1/10). MORE FOX TALES: Fox's ad sales for the '94-95 NFL package totaled $280-300M (COWLES BUSINESS MEDIA)....This morning's VARIETY reports that Fox is looking to "resurrect its long dormant Fox News Service, with a $20M cash infusion, new facilities and an increase in daily news feeds to affiliates. Fox ended its Washington-based news service in '93 (DAILY VARIETY, 1/10).