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TURNER BROADCASTING DOUBLES ITS COKE INTAKE ON AD BUDGET
Published January 10, 1995
Turner Broadcasting Sales Inc. announced that Coca-Cola will double its '94 ad spending this year on the Turner Networks. Coca-Cola will spend more than $8M with various projects this year, and a significant portion will be spent on the "major sports properties that Turner cablecasts." Coca-Cola has bought "a large block of commercial time on Turner's coverage of the NBA" and Turner and Coca-Cola are looking to work together on some projects for the '96 Summer Games (Chuck Ross, COWLES BUSINESS MEDIA, 1/7). IBM and McDonalds have also struck deals with Turner to buy time on the network's NBA coverage. Both advertisers are newcomers to Turner's NBA package. The network has booked close to $100M in ad sales for its hoops coverage this season, and "about" 85% of the NBA inventory has been accounted for (Langdon Brockington, COWLES BUSINESS MEDIA, 1/10).