SBD/10/Sports Media

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         In an "unsettling" decision for Dolphins fans in Central FL,
    the NFL ruled that it will force Orlando's NBC affiliate WESH-2
    to carry all of the Jaguars road games as well as all sold-out
    home games.  According to local TV ratings, the Dolphins are the
    most popular team in the Orlando area.  WESH GM Jeff Lee:  "The
    NFL spent 30 years telling us we we're Dolphins fans and now it
    wants us to forget them" (MIAMI HERALD, 1/9).

    Print | Tags: Jacksonville Jaguars, Miami Dolphins, NBC, NFL, Media

         Ratings for the NFL divisional playoff games fell 7% in
    overnight results from a 24.4 average to a 22.6.  Fox's two games
    were down 4% to 22.2, and NBC's games decreased 10% to a 23.2.
    The highest rated game of the weekend was Sunday's Dolphins-
    Chargers with a 26.8 (Rudy Martzke, USA TODAY, 1/10)....Comsat
    Int'l Ventures -- a unit of Comsat Corp., owner of the NBA's
    Nuggets -- announced a buyout of its partners in a Brazilian
    communications company, Comsat VIC S.A.  The company, which
    operates satellite earth stations and provides telecommunications
    to Brazil, will now be named Comsat Brasil (Baltimore SUN,
    1/10)....Time Warner, U.S. West and two Japanese companies
    announced they would invest around $400M to enter the Japanese
    cable TV market (N.Y. TIMES, 1/10)....Rusty Wallace and Ernie
    Irvan join TNN this fall.  Irvan will be a color commentator for
    13 Winston Cup Events; Wallace will host a new motorsports series
    that premiers in April (NASCAR NEWS, 1/4-11)....ABC is already
    pitching its bowl package for next season, packaging the Sugar,
    Rose and Citrus Bowls (COWLES BUSINESS MEDIA).

    Print | Tags: ABC, Denver Nuggets, Miami Dolphins, NASCAR, NBA, NBC, NFL, San Diego Chargers, Media, Walt Disney

         Final '94 financial figures for the TV networks are expected
    to be mixed, "despite a buoyant advertising market."  According
    to analysts, ABC and NBC will post "strong gains," while CBS and
    Fox will "show some weakness" for the fourth quarter.  Sagging
    ratings for CBS and the cost of broadcasting NFL games for Fox
    are the main reasons for their expected weak showings.  Still,
    Smith Barney media analyst John Reidy predicts that aggregate
    advertising revenue growth for the 4th and into 1995 will hit
    upper single digits, and Dillon Read analyst Edward Atorino sees
    broadcast revenue up 10% for the 4th quarter for Cap Cities/ABC,
    NBC and Fox.  Robert Coen, senior VP and Dir of Forecasting at
    McCann-Erickson:  "The advertising numbers are coming in strong,
    and I don't see any sign of it cooling off."  According to
    industry analysts, the baseball strike had "less of an impact
    than expected on fourth-quarter earnings," although "depriving
    the networks of millions of dollars in advertising revenue."
    Coen:  "In a weak advertising environment, the strike would have
    been a disaster.  But strong advertising seems to have carried
    the networks through" (DOW JONES/ATLANTA CONSTITUTION, 1/10).

    Print | Tags: ABC, CBS, NBC, NFL, Media, Viacom, Walt Disney

         Turner Broadcasting Sales Inc. announced that Coca-Cola will
    double its '94 ad spending this year on the Turner Networks.
    Coca-Cola will spend more than $8M with various projects this
    year, and a significant portion will be spent on the "major
    sports properties that Turner cablecasts."  Coca-Cola has bought
    "a large block of commercial time on Turner's coverage of the
    NBA" and Turner and Coca-Cola are looking to work together on
    some projects for the '96 Summer Games (Chuck Ross, COWLES
    BUSINESS MEDIA, 1/7).  IBM and McDonalds have also struck deals
    with Turner to buy time on the network's NBA coverage.  Both
    advertisers are newcomers to Turner's NBA package.  The network
    has booked close to $100M in ad sales for its hoops coverage this
    season, and "about" 85% of the NBA inventory has been accounted
    for (Langdon Brockington, COWLES BUSINESS MEDIA, 1/10).

    Print | Tags: Coca-Cola, IBM, NBA, Media

         If the NHL work stoppage ends today, ESPN is "ready to roll"
    on its hockey programming schedule.  Even though it there will be
    "smaller overall volume," there would still be one or two weekly
    games on ESPN and three each week on ESPN2.  A settlement today
    could also allow for Fox to promote its NHL package during the
    Cowboys-49ers game on Sunday.  Fox marketers "supposedly have
    prepared some dazzling promos which would be seen in about 25% of
    American homes on Sunday.  For years, the NHL only dreamed of
    that kind of exposure" (Jack Craig, BOSTON GLOBE, 1/10).
         MORE FOX TALES:  Fox's ad sales for the '94-95 NFL package
    totaled $280-300M (COWLES BUSINESS MEDIA)....This morning's
    VARIETY reports that Fox is looking to "resurrect its long
    dormant Fox News Service, with a $20M cash infusion, new
    facilities and an increase in daily news feeds to affiliates.
    Fox ended its Washington-based news service in '93 (DAILY
    VARIETY, 1/10).

    Print | Tags: Dallas Cowboys, ESPN, NFL, NHL, San Francisco 49ers, Media, Walt Disney
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