Reebok Int'l and NFLP have signed a multi-year deal in which
Reebok has been designated a Pro Line licensee for the U.S. and
all int'l markets. As a Pro Line licensee, Reebok has the right
to produce and market a complete range of sideline apparel,
including outerwear, hats and related apparel bearing the logos
of all 30 NFL teams. The coaching staffs and players of the
49ers, Lions, Seahawks and Saints will wear Reebok sideline
apparel exclusively beginning next season. In addition, Reebok
will produce the home and away uniforms for the Lions. Roberto
Muller, Exec VP for Global Product Marketing for Reebok: "This
global alliance with the NFL Properties, which includes
sponsorship of the World League of American Football in Europe,
is a significant opportunity for Reebok to advance our
performance technologies and enhance our visibility as an
authentic, performance sports brand." Reebok will support the
introduction of its NFL Pro Line collection through advertising
and regional promotional programs (Reebok). Analysts say that in
landing the license, Reebok "aced out such rivals as Nike," which
has also been looking to gain more exposure from football (BOSTON
HERALD, 1/10).
