SBD/10/Sponsorships Advertising Marketing

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  • MARKETPLACE ROUNDUP

         Nike and Canstar Sports Inc. announced yesterday that they
    have entered into a Business Combination Agreement, and Nike has
    commenced its tender offer, effective January 6, to acquire all
    of the outstanding shares of Canstar at the Canadian share price
    of $27.50 per share (Nike/Canstar)....  Mechanicsville, VA -based
    Fast Mart Convenience Stores will sponsor two major dates on the
    '95 Richmond Int'l Raceway NASCAR calendar.  "Fast Mart Pole Day"
    on March 3 will determine the top 20 starters for the following
    weekend's Hardee's Frisco NASCAR Busch Series and Pontiac
    Excitement 400 NASCAR Winston Cup Series race.  Fast Mart
    SuperTruck Shootout will kick off three nights of NASCAR racing
    On September 7 (NASCAR NEWS, 1/4 issue)....Walke Communications
    is currently surveying major sports advertisers on their feelings
    about getting their money's worth in today's sports market.
    Among questions asked: If labor problems have had an effect on
    their products or ability to market their products.  Walke will
    release their report at the Western Sports Forum in Colorado
    Springs on March 15 (THE DAILY). ....Standard & Poor's Ratings
    Group placed ITT Corp. commercial paper on CreditWatch with
    negative implications, citing concerns about ITT's recent
    restructuring moves (WALL STREET JOURNAL, 1/10)....While The
    Sports Authority's stock has "taken a beating" in the last month,
    many analysts say the long-term outlook is a "winner for the
    nation's largest chain of sports superstores" (Ellen Neuborne,
    USA TODAY, 1/10).... Astros Senior VP/Business Operations Bob
    McClaren, on the general off-season reaction from sponsors:  "The
    comment we keep hearing is, 'We're with you.  We want to do
    something with you, but we're just a little concerned about when
    and if this thing is going to start on time.  We're a little
    worried about who the players are going to be.  If you can get
    this labor issue resolved, we'll be there.'"  As for Astros
    sponsors, Coca-Cola and Randall's Markets, have yet to resign
    (Neil Hohlfeld, HOUSTON CHRONICLE, 1/8).
    

    Print | Tags: Anheuser Busch, Coca-Cola, General Motors, Houston Astros, NASCAR, Nike, R J Reynolds
  • NEGATIVE REACTION TO THE CAVALIERS NEW UNIFORMS

         Jim Kahler, head of marketing and sales for the Cavaliers,
    "knows exactly how the fans and national media feel about the new
    uniforms the Cavs are wearing this season":  "I know some people
    hate them.  But I also understand people are resistant to change.
    It's human nature."  Kahler, however, is "preaching patience."
    Because even if the team decided to change their logo and color
    scheme, they would have to wait until the '96-97 season.  The NBA
    requires a 2-year lead time for uniform and color alterations
    (Bart Hubbach, THE SPORTING NEWS, 1/9 issue).
    

    Print | Tags: Cleveland Cavaliers, NBA, Vulcan Ventures
  • REEBOK AND NFL PROPERTIES SIGN PRO LINE AGREEMENT

         Reebok Int'l and NFLP have signed a multi-year deal in which
    Reebok has been designated a Pro Line licensee for the U.S. and
    all int'l markets.  As a Pro Line licensee, Reebok has the right
    to produce and market a complete range of sideline apparel,
    including outerwear, hats and related apparel bearing the logos
    of all 30 NFL teams.  The coaching staffs and players of the
    49ers, Lions, Seahawks and Saints will wear Reebok sideline
    apparel exclusively beginning next season.  In addition, Reebok
    will produce the home and away uniforms for the Lions.  Roberto
    Muller, Exec VP for Global Product Marketing for Reebok:  "This
    global alliance with the NFL Properties, which includes
    sponsorship of the World League of American Football in Europe,
    is a significant opportunity for Reebok to advance our
    performance technologies and enhance our visibility as an
    authentic, performance sports brand."  Reebok will support the
    introduction of its NFL Pro Line collection through advertising
    and regional promotional programs (Reebok).  Analysts say that in
    landing the license, Reebok "aced out such rivals as Nike," which
    has also been looking to gain more exposure from football (BOSTON
    HERALD, 1/10).
    

    Print | Tags: Detroit Lions, New Orleans Saints, NFL, Nike, Reebok, San Francisco 49ers, Seattle Seahawks, Vulcan Ventures
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