Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Daytona Int'l Speedway Holding Flag Exchange Xfinity Series Audience Lower On Fox Sports NASCAR Teams Look For Long-Term Value NASCAR's France Wants No Rebel Flags At Events NASCAR Supports Confederate Flag Removal Minding My Business: Sonoma's Frank Gullum Microsoft Adds NASCAR, Hendrick Deals Earnhardt An Influential Voice On Drivers Council
SBD/9/Sponsorships Advertising Marketing
SEARS SIGNS UP FOR MORE NASCAR EVENTS
Published December 9, 1994
The Sears Auto Center Motorsports Weekend will be the new name of The Milwaukee Mile's annual NASCAR race weekend. The multiyear agreement between the Sears Automotive Group and The Milwaukee Mile not only covers the sole appearance of the NASCAR Busch Grand National Series in WI, but the track's premier of the new NASCAR SuperTruck Series presented by Sears Craftsman. The MILWAUKEE JOURNAL/ SENTINEL will again be the presenting sponsor (Sears). OTHER NASCAR NEWS: MBNA America Bank announced today that it has signed a 3-year agreement to sponsor the Bill Davis Racing team on the NASCAR Winston Cup circuit (MBNA Motorsports)....The Society of Automotive Engineering Int'l announced that Ford, GM, NASCAR and Roush Industries received the award for helping to develop and implement a new stock car safety device, "NASCAR Roof Flaps" (Society of Automotive Engineering Int'l).