SBD/9/Sponsorships Advertising Marketing


     The Sears Auto Center Motorsports Weekend will be the new
name of The Milwaukee Mile's annual NASCAR race weekend. The
multiyear agreement between the Sears Automotive Group and The
Milwaukee Mile not only covers the sole appearance of the NASCAR
Busch Grand National Series in WI, but the track's premier of the
new NASCAR SuperTruck Series presented by Sears Craftsman.  The
MILWAUKEE JOURNAL/ SENTINEL will again be the presenting sponsor
     OTHER NASCAR NEWS:  MBNA America Bank announced today that
it has signed a 3-year agreement to sponsor the Bill Davis Racing
team on the NASCAR Winston Cup circuit (MBNA Motorsports)....The
Society of Automotive Engineering Int'l announced that Ford, GM,
NASCAR and Roush Industries received the award for helping to
develop and implement a new stock car safety device, "NASCAR Roof
Flaps" (Society of Automotive Engineering Int'l).
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Related Topics:

Anheuser Busch, NASCAR, Sears

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