'Dega To Remove Allison Grandstand France Trying To Improve NASCAR Product MMF: Ways To Attract A New Audience Rick Allen Named NBC's Lead NASCAR Voice MMF: Compelling Digital Content A Necessity NBC Adds Jeff Burton As NASCAR Analyst MMF: Johnson Reflects On Early Days Of His Brand Exposure Value Up For Jimmie Johnson Stewart To Grace NASCAR Video Game Cover ATP Inks Michelob Ultra Deal In U.S.
SBD/9/Sponsorships Advertising Marketing
SEARS SIGNS UP FOR MORE NASCAR EVENTS
Published December 9, 1994
The Sears Auto Center Motorsports Weekend will be the new name of The Milwaukee Mile's annual NASCAR race weekend. The multiyear agreement between the Sears Automotive Group and The Milwaukee Mile not only covers the sole appearance of the NASCAR Busch Grand National Series in WI, but the track's premier of the new NASCAR SuperTruck Series presented by Sears Craftsman. The MILWAUKEE JOURNAL/ SENTINEL will again be the presenting sponsor (Sears). OTHER NASCAR NEWS: MBNA America Bank announced today that it has signed a 3-year agreement to sponsor the Bill Davis Racing team on the NASCAR Winston Cup circuit (MBNA Motorsports)....The Society of Automotive Engineering Int'l announced that Ford, GM, NASCAR and Roush Industries received the award for helping to develop and implement a new stock car safety device, "NASCAR Roof Flaps" (Society of Automotive Engineering Int'l).