SBD/9/Sponsorships Advertising Marketing

PENN RELAYS HOLD OUT BATON FOR NEW SPONSORS

     Tim Baker, Dir of the Penn Relays, announced Wednesday that
Midlantic Bank had committed to a 3-year deal, beginning in '95
with a 3-year option, to sponsor the Relays.  This comes after
entertainer Bill Cosby finished his five-year commitment to the
games, which "pumped a total or more than $750,000 into the
carnival."  Gerry Scheuring, Chair/President/CEO of Midlantic,
said the 3-year pact was worth "in the neighborhood" of $500,000.
Baker: "It will enable us to retain our position as the largest
relay carnival in the world and provide opportunities for more
than 15,000 athletes."  Without the money, the event would have
had to "scale back to more of a regional meet, unless ticket
prices or entry fees were sharply increased" (Joe Juliano,
PHILADELPHIA INQUIRER, 12/9).
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