SBD/9/Sponsorships Advertising Marketing

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  • MARKETPLACE ROUND-UP

         In celebration of the Grand Opening of the 100th Warner
    Bros. Studio Store at Florida Mall in Orlando, Shaquille O'Neal
    will make a special guest appearance, along with many Looney
    Tunes characters (Warner Bros.)....Harry Bachmann, President of
    Sure Shot Int'l whose main products are basketball backboards,
    poles and rims, said that "selling the equipment overseas has
    become a slam dunk": "They don't understand American football or
    baseball but they understand how you take a ball and throw it
    through the hoop" (DETROIT FREE PRESS, 12/8).
    

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  • PENN RELAYS HOLD OUT BATON FOR NEW SPONSORS

         Tim Baker, Dir of the Penn Relays, announced Wednesday that
    Midlantic Bank had committed to a 3-year deal, beginning in '95
    with a 3-year option, to sponsor the Relays.  This comes after
    entertainer Bill Cosby finished his five-year commitment to the
    games, which "pumped a total or more than $750,000 into the
    carnival."  Gerry Scheuring, Chair/President/CEO of Midlantic,
    said the 3-year pact was worth "in the neighborhood" of $500,000.
    Baker: "It will enable us to retain our position as the largest
    relay carnival in the world and provide opportunities for more
    than 15,000 athletes."  Without the money, the event would have
    had to "scale back to more of a regional meet, unless ticket
    prices or entry fees were sharply increased" (Joe Juliano,
    PHILADELPHIA INQUIRER, 12/9).
    

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  • SCORE BOARD INC. POSTS BIG LOSS; LOSES 28% OF WORTH

         Score Board Inc., a sports-memorabilia company, posted a
    $13.8M fiscal third-quarter loss, "putting it in violation of
    certain financial covenants and sending its stock down 28%."  The
    shares, which traded as high as $19.25 in the past year, closed
    at $2.625, down slightly more than $1, in heavy trading on the
    NASDAQ exchange.  The 3rd quarter loss sent Score Board's
    tangible net worth below a $37M minimum set by their bank.
    Mellon Bank, Score Board's credit bank, agreed not to declare the
    company in default through January 5 and the parties will attempt
    to renegotiate the loan, Score Board said.  As of October 31,
    Score Board's debt to Mellon was about $18M.  According to Terry
    McEnvoy, VP at Janney Montgomery Scott Inc., the company's
    problems in the last year "were exacerbated" by the death of Paul
    Goldin, the company's chair and founder (Lisa Miller, WALL STREET
    JOURNAL, 12/9).  In Boston, Bill Bimmons examines the boom and
    bust in the card industry (BOSTON HERALD, 12/9).
    

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  • SEARS SIGNS UP FOR MORE NASCAR EVENTS

         The Sears Auto Center Motorsports Weekend will be the new
    name of The Milwaukee Mile's annual NASCAR race weekend. The
    multiyear agreement between the Sears Automotive Group and The
    Milwaukee Mile not only covers the sole appearance of the NASCAR
    Busch Grand National Series in WI, but the track's premier of the
    new NASCAR SuperTruck Series presented by Sears Craftsman.  The
    MILWAUKEE JOURNAL/ SENTINEL will again be the presenting sponsor
    (Sears).
         OTHER NASCAR NEWS:  MBNA America Bank announced today that
    it has signed a 3-year agreement to sponsor the Bill Davis Racing
    team on the NASCAR Winston Cup circuit (MBNA Motorsports)....The
    Society of Automotive Engineering Int'l announced that Ford, GM,
    NASCAR and Roush Industries received the award for helping to
    develop and implement a new stock car safety device, "NASCAR Roof
    Flaps" (Society of Automotive Engineering Int'l).
    

    Print | Tags: Anheuser Busch, MBNA America Bank, NASCAR, R J Reynolds, Sears
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