In celebration of the Grand Opening of the 100th Warner
Bros. Studio Store at Florida Mall in Orlando, Shaquille O'Neal
will make a special guest appearance, along with many Looney
Tunes characters (Warner Bros.)....Harry Bachmann, President of
Sure Shot Int'l whose main products are basketball backboards,
poles and rims, said that "selling the equipment overseas has
become a slam dunk": "They don't understand American football or
baseball but they understand how you take a ball and throw it
through the hoop" (DETROIT FREE PRESS, 12/8).

     Tim Baker, Dir of the Penn Relays, announced Wednesday that
Midlantic Bank had committed to a 3-year deal, beginning in '95
with a 3-year option, to sponsor the Relays.  This comes after
entertainer Bill Cosby finished his five-year commitment to the
games, which "pumped a total or more than $750,000 into the
carnival."  Gerry Scheuring, Chair/President/CEO of Midlantic,
said the 3-year pact was worth "in the neighborhood" of $500,000.
Baker: "It will enable us to retain our position as the largest
relay carnival in the world and provide opportunities for more
than 15,000 athletes."  Without the money, the event would have
had to "scale back to more of a regional meet, unless ticket
prices or entry fees were sharply increased" (Joe Juliano,
PHILADELPHIA INQUIRER, 12/9).

     Score Board Inc., a sports-memorabilia company, posted a
$13.8M fiscal third-quarter loss, "putting it in violation of
certain financial covenants and sending its stock down 28%."  The
shares, which traded as high as $19.25 in the past year, closed
at $2.625, down slightly more than $1, in heavy trading on the
NASDAQ exchange.  The 3rd quarter loss sent Score Board's
tangible net worth below a $37M minimum set by their bank.
Mellon Bank, Score Board's credit bank, agreed not to declare the
company in default through January 5 and the parties will attempt
to renegotiate the loan, Score Board said.  As of October 31,
Score Board's debt to Mellon was about $18M.  According to Terry
McEnvoy, VP at Janney Montgomery Scott Inc., the company's
problems in the last year "were exacerbated" by the death of Paul
Goldin, the company's chair and founder (Lisa Miller, WALL STREET
JOURNAL, 12/9).  In Boston, Bill Bimmons examines the boom and
bust in the card industry (BOSTON HERALD, 12/9).

     The Sears Auto Center Motorsports Weekend will be the new
name of The Milwaukee Mile's annual NASCAR race weekend. The
multiyear agreement between the Sears Automotive Group and The
Milwaukee Mile not only covers the sole appearance of the NASCAR
Busch Grand National Series in WI, but the track's premier of the
new NASCAR SuperTruck Series presented by Sears Craftsman.  The
MILWAUKEE JOURNAL/ SENTINEL will again be the presenting sponsor
(Sears).
     OTHER NASCAR NEWS:  MBNA America Bank announced today that
it has signed a 3-year agreement to sponsor the Bill Davis Racing
team on the NASCAR Winston Cup circuit (MBNA Motorsports)....The
Society of Automotive Engineering Int'l announced that Ford, GM,
NASCAR and Roush Industries received the award for helping to
develop and implement a new stock car safety device, "NASCAR Roof
Flaps" (Society of Automotive Engineering Int'l).