SBD/9/Franchises

A'S VP DOLICH MOVES IN THE BAY TO WARRIORS PRESIDENT

     The Warriors named A's Exec VP Andy Dolich as their
President and COO yesterday.  Dolich, 47 had been with the A's
for 14 years, and oversaw the "Billyball" advertising campaign in
the early '80's during Billy Martin's tenure as A's manager.
Dolich has been in the sports business for over 23 years --
working for the 76ers and Capitals before joining the A's.
Dolich, who managed the A's entire marketing program, will begin
with the Warriors on January 4, and report directly to team owner
Christopher Cohan.  A's President/GM Sandy Alderson said of
Dolich:  "Andy has sports marketing in his blood.  Over the years
he has been a key architect of the team's off-the-field
personality and its strong relationship with our fans and the
community."  The A's promoted Alan Leford, 32, to become VP of
Business Operations and take over Dolich's responsibilities
(Athletics).
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