SBD/8/Sponsorships Advertising Marketing

UMBRO STICKS WITH A WINNER: RENEWS SPONSORSHIP WITH BRAZIL

     Umbro and the Brazilian Soccer Federation (CBF) have agreed
to continue their relationship with a sponsorship agreement
valued at $8M.  The contract will keep Brazil's World Cup
Champion team in Umbro wear along with "other national teams
representing Brazil through the 1998 World Cup."  Jack Stone,
Chair of Umbro Int'l:  "As official supplier to the Brazil
National Team, we are honored to have been part of Brazil's
fourth World Cup title and we look forward to working with the
CBF as Brazil defends its world championship in 1998 in France."
As part of the deal, Umbro unveiled the "newest version of the
famous Brazilian yellow jersey."  The jersey includes the CBF
logo with a 4th star added over the insignia for the '94 World
Cup (Umbro).
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