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SBD/8/Sponsorships Advertising Marketing
UMBRO STICKS WITH A WINNER: RENEWS SPONSORSHIP WITH BRAZIL
Published December 8, 1994
Umbro and the Brazilian Soccer Federation (CBF) have agreed to continue their relationship with a sponsorship agreement valued at $8M. The contract will keep Brazil's World Cup Champion team in Umbro wear along with "other national teams representing Brazil through the 1998 World Cup." Jack Stone, Chair of Umbro Int'l: "As official supplier to the Brazil National Team, we are honored to have been part of Brazil's fourth World Cup title and we look forward to working with the CBF as Brazil defends its world championship in 1998 in France." As part of the deal, Umbro unveiled the "newest version of the famous Brazilian yellow jersey." The jersey includes the CBF logo with a 4th star added over the insignia for the '94 World Cup (Umbro).