Vegas PGA Tour Event Adding "Dayclub" PGA Tour Continues Tinkering With Concepts FedExCup Playoffs A Rousing Success For PGA Tour SI Unveils New Digital Video Franchise Finchem Says Tour Could Return To Denver BMW Touts Brand At PGA Tour Event McIlroy's Pants, Shirt Fetching For $20K Bruins Eye Corporate Events At New Facility Interest In FedExCup Playoffs Builds Report: SI Used Ad Friendliness In Layoffs
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Published December 8, 1994
NL umpire Joe West recently accepted an undisclosed settlement from Upper Deck for "alleged unauthorized use of his likeness" on an action photo of Gary Redus (SPORTS ILLUSTRATED, 12/12 issue)....The PGA released new info on their marketing techniques. "This scrutiny comes as pro shops fend off competition from mass merchants like Wal-Mart and other off- course stores." About 70% of all golf-club sales are made in such off-course stores. Lew Sherr of Wilson Sporting Goods said '94 sales at pro shops rose 3% vs. 10% for off-course stores. The PGA said the average golfer spends $1,572 a year on goods, fees and travel, for a total of $24B a year. The biggest spenders are "country-club traditionals" -- older men who golf at private courses (WALL STREET JOURNAL, 12/8)....A USA TODAY report notes that more than a dozen companies have sweepstakes pegged to the '95 and '96 championship games of many sports (USA TODAY, 12/8)....Coca-Cola's polar bear, familiar to viewers of the '94 Winter Olympics, will return to a new ad campaign. The campaign debuts on the holiday episode of "The Simpsons" (USA TODAY, 12/8)....According sporting goods retailers in the Boston area, Patriots, Boston College and UMass apparel sales "are very, very hot," while apparel of the Bruins and Red Sox are "ice cold" (BOSTON HERALD, 12/8)....Indiana University is offering a 29- inch, limited-edition Bob Knight doll for $545. A portion of the proceeds goes to the IN University Library (SPORTS ILLUSTRATED, 12/12 issue).