Stryker Orthopaedics Signs With PGA Tour Honda Classic Draws Big Crowds Jerry Remy Returns To NESN Booth PGA Tour Radio Takes On New Identity Quicken Could Sponsor Tiger's DC Event NHL, NHLPA Sign Deal With Upper Deck Travelers Extends PGA Title Sponsorship Through '24 Bruins Raising Season-Ticket Prices Honda Classic Boasts Strongest Field To Date WGC Match Play Future Still Undetermined
Upcoming Conferences and Events
SBD/8/Sponsorships Advertising Marketing
Published December 8, 1994
NL umpire Joe West recently accepted an undisclosed settlement from Upper Deck for "alleged unauthorized use of his likeness" on an action photo of Gary Redus (SPORTS ILLUSTRATED, 12/12 issue)....The PGA released new info on their marketing techniques. "This scrutiny comes as pro shops fend off competition from mass merchants like Wal-Mart and other off- course stores." About 70% of all golf-club sales are made in such off-course stores. Lew Sherr of Wilson Sporting Goods said '94 sales at pro shops rose 3% vs. 10% for off-course stores. The PGA said the average golfer spends $1,572 a year on goods, fees and travel, for a total of $24B a year. The biggest spenders are "country-club traditionals" -- older men who golf at private courses (WALL STREET JOURNAL, 12/8)....A USA TODAY report notes that more than a dozen companies have sweepstakes pegged to the '95 and '96 championship games of many sports (USA TODAY, 12/8)....Coca-Cola's polar bear, familiar to viewers of the '94 Winter Olympics, will return to a new ad campaign. The campaign debuts on the holiday episode of "The Simpsons" (USA TODAY, 12/8)....According sporting goods retailers in the Boston area, Patriots, Boston College and UMass apparel sales "are very, very hot," while apparel of the Bruins and Red Sox are "ice cold" (BOSTON HERALD, 12/8)....Indiana University is offering a 29- inch, limited-edition Bob Knight doll for $545. A portion of the proceeds goes to the IN University Library (SPORTS ILLUSTRATED, 12/12 issue).