NL umpire Joe West recently accepted an undisclosed
settlement from Upper Deck for "alleged unauthorized use of his
likeness" on an action photo of Gary Redus (SPORTS ILLUSTRATED,
12/12 issue)....The PGA released new info on their marketing
techniques.  "This scrutiny comes as pro shops fend off
competition from mass merchants like Wal-Mart and other off-
course stores."  About 70% of all golf-club sales are made in
such off-course stores.  Lew Sherr of Wilson Sporting Goods said
'94 sales at pro shops rose 3% vs. 10% for off-course stores.
The PGA said the average golfer spends $1,572 a year on goods,
fees and travel, for a total of $24B a year.  The biggest
spenders are "country-club traditionals" -- older men who golf at
private courses (WALL STREET JOURNAL, 12/8)....A USA TODAY report
notes that more than a dozen companies have sweepstakes pegged to
the '95 and '96 championship games of many sports (USA TODAY,
12/8)....Coca-Cola's polar bear, familiar to viewers of the '94
Winter Olympics, will return to a new ad campaign.  The campaign
debuts on the holiday episode of "The Simpsons" (USA TODAY,
12/8)....According sporting goods retailers in the Boston area,
Patriots, Boston College and UMass apparel sales "are very, very
hot," while apparel of the Bruins and Red Sox are "ice cold"
(BOSTON HERALD, 12/8)....Indiana University is offering a 29-
inch, limited-edition Bob Knight doll for $545.  A portion of the
proceeds goes to the IN University Library (SPORTS ILLUSTRATED,
12/12 issue).

     According to Monica Seles' agent, Stephanie Tolleson of IMG,
the multi-million dollar lawsuit filed on Tuesday against Seles
by Fila is "without merit."  Tolleson: "We could not have been
more forthcoming in telling Fila, the tennis community, the
public and the press that there was no timetable for Monica's
recovery from the brutal attack.  There were more than a dozen
press releases and statements issued, and we went out of our way
to publicly deny rumors of her imminent return following her
stabbing.  We have to assume this lawsuit is just Fila's way of
trying to cancel their ongoing contractual obligation to Monica."
Tolleson said, contrary to the allegations by Fila, there was
never a date promised for Seles' return (Dozoretz
Communications).

     The Actava Group Inc. and Roadmaster Industries yesterday
completed their expected plans to combine Actava's four sporting
goods companies with Roadmaster.  In completing the transaction,
Actava transferred ownership of its four sporting goods companies
to Roadmaster in exchange for approximately 19.2M shares of
Roadmaster's common stock --- total value: $76.7M.  The four
companies transferred were Diversified Products, Hutch Sports
USA, Nelson/Weather-Rite and Willow Hosiery Company.  Products
are sold under a variety of brand names, including DP, Hutch,
Reach, Weather-Rite and American Camper.  These companies also
sell products under licenses from the NFL, NBA, NHL, MLB, Disney,
Remington Arms Co. and numerous colleges (Actava Group/Roadmaster
Industries).

     Umbro and the Brazilian Soccer Federation (CBF) have agreed
to continue their relationship with a sponsorship agreement
valued at $8M.  The contract will keep Brazil's World Cup
Champion team in Umbro wear along with "other national teams
representing Brazil through the 1998 World Cup."  Jack Stone,
Chair of Umbro Int'l:  "As official supplier to the Brazil
National Team, we are honored to have been part of Brazil's
fourth World Cup title and we look forward to working with the
CBF as Brazil defends its world championship in 1998 in France."
As part of the deal, Umbro unveiled the "newest version of the
famous Brazilian yellow jersey."  The jersey includes the CBF
logo with a 4th star added over the insignia for the '94 World
Cup (Umbro).