Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/8/Sponsorships Advertising MarketingPrint All
NL umpire Joe West recently accepted an undisclosed settlement from Upper Deck for "alleged unauthorized use of his likeness" on an action photo of Gary Redus (SPORTS ILLUSTRATED, 12/12 issue)....The PGA released new info on their marketing techniques. "This scrutiny comes as pro shops fend off competition from mass merchants like Wal-Mart and other off- course stores." About 70% of all golf-club sales are made in such off-course stores. Lew Sherr of Wilson Sporting Goods said '94 sales at pro shops rose 3% vs. 10% for off-course stores. The PGA said the average golfer spends $1,572 a year on goods, fees and travel, for a total of $24B a year. The biggest spenders are "country-club traditionals" -- older men who golf at private courses (WALL STREET JOURNAL, 12/8)....A USA TODAY report notes that more than a dozen companies have sweepstakes pegged to the '95 and '96 championship games of many sports (USA TODAY, 12/8)....Coca-Cola's polar bear, familiar to viewers of the '94 Winter Olympics, will return to a new ad campaign. The campaign debuts on the holiday episode of "The Simpsons" (USA TODAY, 12/8)....According sporting goods retailers in the Boston area, Patriots, Boston College and UMass apparel sales "are very, very hot," while apparel of the Bruins and Red Sox are "ice cold" (BOSTON HERALD, 12/8)....Indiana University is offering a 29- inch, limited-edition Bob Knight doll for $545. A portion of the proceeds goes to the IN University Library (SPORTS ILLUSTRATED, 12/12 issue).
According to Monica Seles' agent, Stephanie Tolleson of IMG, the multi-million dollar lawsuit filed on Tuesday against Seles by Fila is "without merit." Tolleson: "We could not have been more forthcoming in telling Fila, the tennis community, the public and the press that there was no timetable for Monica's recovery from the brutal attack. There were more than a dozen press releases and statements issued, and we went out of our way to publicly deny rumors of her imminent return following her stabbing. We have to assume this lawsuit is just Fila's way of trying to cancel their ongoing contractual obligation to Monica." Tolleson said, contrary to the allegations by Fila, there was never a date promised for Seles' return (Dozoretz Communications).
The Actava Group Inc. and Roadmaster Industries yesterday completed their expected plans to combine Actava's four sporting goods companies with Roadmaster. In completing the transaction, Actava transferred ownership of its four sporting goods companies to Roadmaster in exchange for approximately 19.2M shares of Roadmaster's common stock --- total value: $76.7M. The four companies transferred were Diversified Products, Hutch Sports USA, Nelson/Weather-Rite and Willow Hosiery Company. Products are sold under a variety of brand names, including DP, Hutch, Reach, Weather-Rite and American Camper. These companies also sell products under licenses from the NFL, NBA, NHL, MLB, Disney, Remington Arms Co. and numerous colleges (Actava Group/Roadmaster Industries).
Umbro and the Brazilian Soccer Federation (CBF) have agreed to continue their relationship with a sponsorship agreement valued at $8M. The contract will keep Brazil's World Cup Champion team in Umbro wear along with "other national teams representing Brazil through the 1998 World Cup." Jack Stone, Chair of Umbro Int'l: "As official supplier to the Brazil National Team, we are honored to have been part of Brazil's fourth World Cup title and we look forward to working with the CBF as Brazil defends its world championship in 1998 in France." As part of the deal, Umbro unveiled the "newest version of the famous Brazilian yellow jersey." The jersey includes the CBF logo with a 4th star added over the insignia for the '94 World Cup (Umbro).