SBD/8/Sponsorships Advertising Marketing

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         NL umpire Joe West recently accepted an undisclosed
    settlement from Upper Deck for "alleged unauthorized use of his
    likeness" on an action photo of Gary Redus (SPORTS ILLUSTRATED,
    12/12 issue)....The PGA released new info on their marketing
    techniques.  "This scrutiny comes as pro shops fend off
    competition from mass merchants like Wal-Mart and other off-
    course stores."  About 70% of all golf-club sales are made in
    such off-course stores.  Lew Sherr of Wilson Sporting Goods said
    '94 sales at pro shops rose 3% vs. 10% for off-course stores.
    The PGA said the average golfer spends $1,572 a year on goods,
    fees and travel, for a total of $24B a year.  The biggest
    spenders are "country-club traditionals" -- older men who golf at
    private courses (WALL STREET JOURNAL, 12/8)....A USA TODAY report
    notes that more than a dozen companies have sweepstakes pegged to
    the '95 and '96 championship games of many sports (USA TODAY,
    12/8)....Coca-Cola's polar bear, familiar to viewers of the '94
    Winter Olympics, will return to a new ad campaign.  The campaign
    debuts on the holiday episode of "The Simpsons" (USA TODAY,
    12/8)....According sporting goods retailers in the Boston area,
    Patriots, Boston College and UMass apparel sales "are very, very
    hot," while apparel of the Bruins and Red Sox are "ice cold"
    (BOSTON HERALD, 12/8)....Indiana University is offering a 29-
    inch, limited-edition Bob Knight doll for $545.  A portion of the
    proceeds goes to the IN University Library (SPORTS ILLUSTRATED,
    12/12 issue).

    Print | Tags: Boston Bruins, Boston Red Sox, Coca-Cola, New England Patriots, PGA Tour, Sports Illustrated, Upper Deck, Wal Mart, Wilson Sporting Goods

         According to Monica Seles' agent, Stephanie Tolleson of IMG,
    the multi-million dollar lawsuit filed on Tuesday against Seles
    by Fila is "without merit."  Tolleson: "We could not have been
    more forthcoming in telling Fila, the tennis community, the
    public and the press that there was no timetable for Monica's
    recovery from the brutal attack.  There were more than a dozen
    press releases and statements issued, and we went out of our way
    to publicly deny rumors of her imminent return following her
    stabbing.  We have to assume this lawsuit is just Fila's way of
    trying to cancel their ongoing contractual obligation to Monica."
    Tolleson said, contrary to the allegations by Fila, there was
    never a date promised for Seles' return (Dozoretz

    Print | Tags: IMG

         The Actava Group Inc. and Roadmaster Industries yesterday
    completed their expected plans to combine Actava's four sporting
    goods companies with Roadmaster.  In completing the transaction,
    Actava transferred ownership of its four sporting goods companies
    to Roadmaster in exchange for approximately 19.2M shares of
    Roadmaster's common stock --- total value: $76.7M.  The four
    companies transferred were Diversified Products, Hutch Sports
    USA, Nelson/Weather-Rite and Willow Hosiery Company.  Products
    are sold under a variety of brand names, including DP, Hutch,
    Reach, Weather-Rite and American Camper.  These companies also
    sell products under licenses from the NFL, NBA, NHL, MLB, Disney,
    Remington Arms Co. and numerous colleges (Actava Group/Roadmaster

    Print | Tags: MLB, NBA, NFL, NHL, Walt Disney

         Umbro and the Brazilian Soccer Federation (CBF) have agreed
    to continue their relationship with a sponsorship agreement
    valued at $8M.  The contract will keep Brazil's World Cup
    Champion team in Umbro wear along with "other national teams
    representing Brazil through the 1998 World Cup."  Jack Stone,
    Chair of Umbro Int'l:  "As official supplier to the Brazil
    National Team, we are honored to have been part of Brazil's
    fourth World Cup title and we look forward to working with the
    CBF as Brazil defends its world championship in 1998 in France."
    As part of the deal, Umbro unveiled the "newest version of the
    famous Brazilian yellow jersey."  The jersey includes the CBF
    logo with a 4th star added over the insignia for the '94 World
    Cup (Umbro).

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