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IMG BUYS GRAND PRIX OF DALLAS, LOOKS TO BOOST ROLE IN RACING
Published December 8, 1994
IMG, the Cleveland-based management and marketing firm, yesterday bought the Grand Prix of Dallas, the season finale of the SCCA Pro-Racing Trans-Am Championships. The annual race is seen as the city's premier summer sporting event and brings an estimated $16M in economic impact to the city of Dallas. IMG purchased the event from Harry Farham, President of Grand Prix of Texas Inc., and Buddy Boren, Race Director from the Grand Prix of Dallas, and will take over as promoter immediately. Boren said the "motorsports group at IMG is one of the country's best" and with "their expertise in event management ... we will see the event grow into one of the top city races in the country." Bud Stanner, President of the new Grand Prix organization and IMG Senior VP, said Dallas-Fort Worth "has become an extremely important market in our business" (IMG).