SBD/7/The Back Of The Book

THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

                                              52-WEEK
COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
Bos. Celtics   BOS   21       -3/8  21 1/8  24 1/8  17 7/8   6600
Cobra Golf     CBRA  32 3/4 -1 1/2  33 1/2  41 1/2  12 1/2 597800
Callaway Golf  ELY   34     -1 1/8  35      43 3/8  24 1/8 272800
Fila           FLH   19 5/8   -1/8  19 3/4  19 3/8  12 1/2 150300
Sport Supply   GYM    9 7/8   -1/8  10      18       9 3/4  30700
L.A. Gear      LA     5 3/8   -1/8   5 1/2  11 3/8   5 3/8  45300
Nike           NKE   66 1/8 +1 3/4  64 1/4  66 5/8  43 1/8 229300
Reebok         RBK   38 5/8   +3/4  37 3/4  40 1/4  28     211000
Russell Athl   RML   29 5/8   -1/8  29 5/8  32 5/8  24      22000
Sportmart      SPMT  11 1/2     0   11 1/2  19 1/4  11 1/2  98100
Starter        STA    7 1/4   +1/4   7 1/8  19 1/4   6 1/4  95100
Topps          TOPP   6         0    6       8       5 1/2  42600
Sports Auth.   TSA   21 1/4   -5/8  21 7/8  25      21 7/8 268100
Skybox Int'l   SKYB  11 3/8   -3/8  11 5/8  14 3/8   5      23700
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