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THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER
52-WEEK COMPANY SYM CLOSE +/- OPEN HIGH LOW VOLUME Bos. Celtics BOS 21 -3/8 21 1/8 24 1/8 17 7/8 6600 Cobra Golf CBRA 32 3/4 -1 1/2 33 1/2 41 1/2 12 1/2 597800 Callaway Golf ELY 34 -1 1/8 35 43 3/8 24 1/8 272800 Fila FLH 19 5/8 -1/8 19 3/4 19 3/8 12 1/2 150300 Sport Supply GYM 9 7/8 -1/8 10 18 9 3/4 30700 L.A. Gear LA 5 3/8 -1/8 5 1/2 11 3/8 5 3/8 45300 Nike NKE 66 1/8 +1 3/4 64 1/4 66 5/8 43 1/8 229300 Reebok RBK 38 5/8 +3/4 37 3/4 40 1/4 28 211000 Russell Athl RML 29 5/8 -1/8 29 5/8 32 5/8 24 22000 Sportmart SPMT 11 1/2 0 11 1/2 19 1/4 11 1/2 98100 Starter STA 7 1/4 +1/4 7 1/8 19 1/4 6 1/4 95100 Topps TOPP 6 0 6 8 5 1/2 42600 Sports Auth. TSA 21 1/4 -5/8 21 7/8 25 21 7/8 268100 Skybox Int'l SKYB 11 3/8 -3/8 11 5/8 14 3/8 5 23700
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THE SPORTS BUSINESS DAILY TURNSTILE TRACKER
TODAY: The AFC after Week 14
'94 YEAR-TO-DATETEAMHOME
DATESAVG.TIX $REVENUE'93
AVG.TIX REVENUE
+/- FROM '93KCC^ 779,018$29$16,040,71276,312+ $1,006,788BUF^ 678,571$30$14,142,78079,556+ $1,254,762JET 677,154$25$11,573,15076,121+ 155,000DEN^ 775,389$29$15,304,05475,273+ $2,131,279CLE 774,224$27$14,028,36374,263- $126,880MIA 673,263$30$13,187,28066,015+ $1,304,550SDC^ 660,978$32$11,707,80859,432+ $2,079,770SEA^ 760,559$28$11,869,56455,266+ $2,584,876PAT^ 760,246$34$14,338,61644,140+ $5,273,114PIT^ 659,693$32$11,460,99255,688+ $2,439,563CIN^ 658,853$31$12,771,19446,608+ $3,309,683HOU^ 653,888$27$8,729,82955,460+ $1,076,297IND 652,043$27$8,430,88553,325- $98,929LAR 648,874$33$9,677,11852,110- $640,728
NOTE: Teams with the symbol (^) next to their name have increased their ticket prices over last year. "'93 AVG." is based on the same number of home dates as the teams have had thus far in '94. "TIX $" is the team's average ticket price. "TIX REVENUE" is an approximated figure based on the increase/decrease in attendance for the same number of home dates from '93. The +/- revenue figures take into account all new ticket prices.




