SBD/7/Sports Media

NBC TO LAUNCH INTERACTIVE "GOLF FEST" DURING '96 USGA EVENTS

     The USGA and NBC Sports will launch "USGA GolfFest:  Inside
the Ropes" -- an "interactive traveling golf festival that will
debut at selected USGA championships in 1996," according to an
announcement by USGA Exec Dir David Fay and NBC Sports Senior VP
Jon Miller.  In '96, GolfFest will be held in conjunction with
the U.S. Open (Oakland Hills CC, Birmingham, MI), the U.S. Senior
Open (Cantebury Golf Club, Cleveland, OH), the U.S. Women's Open
(Pine Needles Resort, Southern Pines, NC), and the U.S. Amateur
(Pumpkin Ridge CC, Cornelius, OR).  The USGA and NBC hope to
extend GolfFest to other championships in later years.  Miller:
"The NBA has Jam Session, the NFL has NFL Experience, MLB has
FanFest and now golf will have its own interactive golf festival
in USGA GolfFest."  Interactive technology, instruction and
analysis, course design, merchandise, travel tips and resort
information will all be components of GolfFest.  NBC and USGA
will use an independent event marketer to help "design and
implement" GolfFest (NBC).
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