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NBC TO LAUNCH INTERACTIVE "GOLF FEST" DURING '96 USGA EVENTS
Published December 7, 1994
The USGA and NBC Sports will launch "USGA GolfFest: Inside the Ropes" -- an "interactive traveling golf festival that will debut at selected USGA championships in 1996," according to an announcement by USGA Exec Dir David Fay and NBC Sports Senior VP Jon Miller. In '96, GolfFest will be held in conjunction with the U.S. Open (Oakland Hills CC, Birmingham, MI), the U.S. Senior Open (Cantebury Golf Club, Cleveland, OH), the U.S. Women's Open (Pine Needles Resort, Southern Pines, NC), and the U.S. Amateur (Pumpkin Ridge CC, Cornelius, OR). The USGA and NBC hope to extend GolfFest to other championships in later years. Miller: "The NBA has Jam Session, the NFL has NFL Experience, MLB has FanFest and now golf will have its own interactive golf festival in USGA GolfFest." Interactive technology, instruction and analysis, course design, merchandise, travel tips and resort information will all be components of GolfFest. NBC and USGA will use an independent event marketer to help "design and implement" GolfFest (NBC).