LeBron Happy With Latest SI Award SI Names LeBron Sportsperson Of The Year Abdul-Jabbar, Brown, Russell To Be Honored By SI Patriots Could Play Raiders In Mexico Next Season Khan's Tenure With Jags Marked With Business Strides Jaguars Fans Remain Loyal To Product SI Moves Up Publishing Date For Cubs Cover Survey Shows Players Split On Marijuana Testing Time Inc. Promotes Battista To President & CEO MMQB To Take Over Next Week's SI Issue
SBD/7/Sponsorships Advertising Marketing
Published December 7, 1994
Attention sponsors: the Jaguars are still trying to sell the naming rights to the "Gator Bowl" to a corporate sponsor. So far no company has come forward with the $300,000-$1M a year asking price (USA TODAY, 12/7)....Molson Breweries has lost a court fight against John Labatt Ltd.'s use of "Winchester Gold" for one of its beers. Molson argued that the name was too similar to Molson Golden, but the court said that Molson's trademark did not extend to the word "gold" or "golden" (Toronto GLOBE & MAIL, 12/7).... Quaker Oats has completed its $1.7B tender offer for the shares of the Snapple Beverage Corp. (N.Y. TIMES, 12/7).... Investor Warren Buffett said he has not decided whether to remain on the board of USAir, but he did say that his $385M investment in the company was a mistake (WASHINGTON POST, 12/7)....INSIDE MEDIA's "Ear" column notes SPORTS ILLUSTRATED's launch of a new CD-ROM sponsored by De Beers diamond makers. Targeting the disk to young men, "the interactive De Beers messages on the disk help demystify the process of picking out a diamond engagement ring." But there are questions about the popularity of anything titled "The Year in Sports, 1994" (COWLES BUSINESS MEDIA, 12/6).