NFL To Stream Bills-Jaguars Online Tony Khan Buys TrueMedia Networks Tax Funding Delayed For Florida Sports Jaguars' Khan Gives State Of Franchise App Review: 120 Sports For iPhone SI Going Big With Swimsuit Issue Launch SI Unveils Swimsuit Issue Cover On "Fallon" Ultraviolet To Run "Edgy" Ads Aimed At NFL SI Partners With Nashville For Swimsuit Issue Four Florida Facilities Chase Sales-Tax Rebates
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SBD/7/Sponsorships Advertising Marketing
Published December 7, 1994
Attention sponsors: the Jaguars are still trying to sell the naming rights to the "Gator Bowl" to a corporate sponsor. So far no company has come forward with the $300,000-$1M a year asking price (USA TODAY, 12/7)....Molson Breweries has lost a court fight against John Labatt Ltd.'s use of "Winchester Gold" for one of its beers. Molson argued that the name was too similar to Molson Golden, but the court said that Molson's trademark did not extend to the word "gold" or "golden" (Toronto GLOBE & MAIL, 12/7).... Quaker Oats has completed its $1.7B tender offer for the shares of the Snapple Beverage Corp. (N.Y. TIMES, 12/7).... Investor Warren Buffett said he has not decided whether to remain on the board of USAir, but he did say that his $385M investment in the company was a mistake (WASHINGTON POST, 12/7)....INSIDE MEDIA's "Ear" column notes SPORTS ILLUSTRATED's launch of a new CD-ROM sponsored by De Beers diamond makers. Targeting the disk to young men, "the interactive De Beers messages on the disk help demystify the process of picking out a diamond engagement ring." But there are questions about the popularity of anything titled "The Year in Sports, 1994" (COWLES BUSINESS MEDIA, 12/6).