Arizona State Ends Deal With IMG College Coors Billboards With UConn Logos Removed IMG Hires Former ESPN Exec Mark Shapiro IMG Hires Fox Sports Exec Karen Brodkin IMG Re-Signs Tennis Agent Fernando Soler Key Biscayne Tennis Tourney Renamed Syracuse, IMG Renew Multimedia Rights Deal IMG Hires Ogilvy & Mather's Scott For New Role IMG College Signs On With UNC-Asheville Ben Sutton Staying At IMG College
Upcoming Conferences and Events
SBD/7/Sponsorships Advertising Marketing
APPAREL COMPANY HAS HAD THEIR FILA WITH MONICA'S ABSENCE
Published December 7, 1994
In a lawsuit filed in U.S. District Court in Miami, Fila claims that while Monica Seles "has remained out of tennis, the company has lost more than $6 million from a promotional deal gone fallow." The company says it has "another dilemma: As long as the contract is in effect, it can't sign another woman pro." Besides damages, the company also wants the court to determine whether the contract which runs through '96 is still valid. Fila signed Seles in '90, and obtained the exclusive right to market and promote a Monica Seles line of tennis products. They claim that tennis or no tennis, Seles "should have been making public appearances to promote the clothing lines produced for this year and next." Fila went ahead with production of the line of clothing because Seles' agent, Stephanie Tolleson of IMG, "made several assurances that she would play." It was not until April of this year, the suit says, that Tolleson declared Seles had no plans to return to pro tennis (David Lyons, MIAMI HERALD, 12/7).