SBD/7/Sponsorships Advertising Marketing

APPAREL COMPANY HAS HAD THEIR FILA WITH MONICA'S ABSENCE

     In a lawsuit filed in U.S. District Court in Miami, Fila
claims that while Monica Seles "has remained out of tennis, the
company has lost more than $6 million from a promotional deal
gone fallow."  The company says it has "another dilemma:  As long
as the contract is in effect, it can't sign another woman pro."
Besides damages, the company also wants the court to determine
whether the contract which runs through '96 is still valid.  Fila
signed Seles in '90, and obtained the exclusive right to market
and promote a Monica Seles line of tennis products.  They claim
that tennis or no tennis, Seles "should have been making public
appearances to promote the clothing lines produced for this year
and next."  Fila went ahead with production of the line of
clothing because Seles' agent, Stephanie Tolleson of IMG, "made
several assurances that she would play."  It was not until April
of this year, the suit says, that Tolleson declared Seles had no
plans to return to pro tennis (David Lyons, MIAMI HERALD, 12/7).
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Related Topics:

Fila USA, IMG

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