Grassroots Approach Spurred United's MLS Expansion Packers To Don New Throwback In '15 Franchise Notes Goodell Working With Titans On Ownership Structure A's Launch Latest TV Ad Campaign Dynamo, D-League Vipers Partnering On USL Team Dodgers Spend Big On Cuban OF Olivera Titans President Insists Team Isn't For Sale Bears' McCaskey Met With McDonald Before Signing Benson Addresses Family Lawsuit
Upcoming Conferences and Events
SPORTS ILLUSTRATED COVERS COWBOYS IN "UNPRECEDENTED" FEATURE
Published December 7, 1994
In their December 12 issue, SPORTS ILLUSTRATED portrays a week in the life of the Cowboys in an "unprecedented" 40-page story by Rick Telander. In the piece, Cowboys Owner Jerry Jones discusses his proposal to renovate Texas Stadium and add an adjacent theme park as well as a three- dimensional theater. Jones: "I believe that the Cowboys basically transcend sports. It won't be easy. I've got a lot of people to sell. But it's very doable and it's a sounder business proposition than my buying the team was back in 1989." The issue hits newsstands today (SI).