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SPORTS ILLUSTRATED COVERS COWBOYS IN "UNPRECEDENTED" FEATURE
Published December 7, 1994
In their December 12 issue, SPORTS ILLUSTRATED portrays a week in the life of the Cowboys in an "unprecedented" 40-page story by Rick Telander. In the piece, Cowboys Owner Jerry Jones discusses his proposal to renovate Texas Stadium and add an adjacent theme park as well as a three- dimensional theater. Jones: "I believe that the Cowboys basically transcend sports. It won't be easy. I've got a lot of people to sell. But it's very doable and it's a sounder business proposition than my buying the team was back in 1989." The issue hits newsstands today (SI).