Mariners Hope Cano Draws Fans, Other FAs Source: Shanahan Nearly Left Redskins O's Raising Season-Ticket Prices Texans' McNair Hopes For Short Turnaround NFL Franchise Notes Sporting KC Becomes Envy Of City, League Is Angelos Becoming More Hands-On? Yankees Likely To Keep Spending Brandon's Toronto Comments Show Discord Pistons Seeing Jump In Ticket Sales
SPORTS ILLUSTRATED COVERS COWBOYS IN "UNPRECEDENTED" FEATURE
Published December 7, 1994
In their December 12 issue, SPORTS ILLUSTRATED portrays a week in the life of the Cowboys in an "unprecedented" 40-page story by Rick Telander. In the piece, Cowboys Owner Jerry Jones discusses his proposal to renovate Texas Stadium and add an adjacent theme park as well as a three- dimensional theater. Jones: "I believe that the Cowboys basically transcend sports. It won't be easy. I've got a lot of people to sell. But it's very doable and it's a sounder business proposition than my buying the team was back in 1989." The issue hits newsstands today (SI).