SBD/7/Franchises

SPORTS ILLUSTRATED COVERS COWBOYS IN "UNPRECEDENTED" FEATURE

     In their December 12 issue, SPORTS ILLUSTRATED portrays a
week in the life of the Cowboys in an "unprecedented" 40-page
story by Rick Telander.  In the piece, Cowboys Owner Jerry Jones
discusses his proposal to renovate Texas Stadium and add an
adjacent theme park as well as a three- dimensional theater.
Jones: "I believe that the Cowboys basically transcend sports.
It won't be easy.  I've got a lot of people to sell.  But it's
very doable and it's a sounder business proposition than my
buying the team was back in 1989."  The issue hits newsstands
today (SI).
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