SBD/7/Franchises

RAPTORS HOLD OPEN HOUSE AT SKYDOME FOR SKEPTICAL FANS

     Close to 4,300 fans passed through the SkyDome yesterday to
view the facility's configuration for the Raptors.  "Roughly 400
even bought tickets as the Raptors entered their stretch drive of
their season-ticket campaign," needing approximately 4,100 to
reach the NBA-mandated goal of 12,500.  During the day, Raptors
President John Bitove was candid in his remarks on the franchise
and the inaugural ticket drive.  Bitove:  "Mistakes were made.
If we've been surprised about anything, it is that we've had
trouble selling our lower-end seats."  That trouble has led the
Raptors to eliminate mandatory licensing fees on many seats, to
launch $1M multi-media ad campaign featuring GM Isiah Thomas that
required "special board of directors approval," and to assume a
"contrite, almost apologetic, tone that contrasted with the
club's earlier confidence with meeting that quota" (Chris Young,
TORONTO STAR, 12/7).  "Reaching the NBA quota is going to be like
pulling teeth," writes Jim Proudfoot in this morning's TORONTO
STAR.  The "response to basketball (in Toronto) has been
spectacularly lukewarm.  There's an eager market for NBA
sweatshirts and NBA shoes, but for NBA tickets?  Nope" (TORONTO
STAR, 12/7).
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug