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RUPERT MURDOCH'S WIDE WORLD OF SPORTS
Published December 5, 1994
News Corp. Chair Rupert Murdoch is profiled in the latest issue of BUSINESS WEEK. He's "fast becoming global sports fanatic No. 1 as he scours the planet for games to fill the hours on the worldwide TV mega-network he has spent the last decade building." Alistair Smellie, an analyst of European media for Lehman Brothers, calls sports "the most important ingredient to increase penetration into homes." And John Mansell, a media analyst for Paul Kagan Associates, notes: "Others have used sports to boost ratings and ad revenues. But he's a pioneer in recognizing the importance of global rights" (BUSINESS WEEK, 12/12 issue). NOT IMPRESSED: During the post-match press conference at the Advata Tennis Tour Championship at Key Biscayne, John McEnroe blasted Murdoch, whose Fox TV network is bidding for the rights to Wimbledon. McEnroe: "The person who owns Fox is single- handedly responsible for a lot of what I find despicable. These type of people don't have anything to do with tennis. I'm sure he doesn't even know he's getting tennis -- if he gets it. It's all about some kind of power play. ... He's a low-life" (MIAMI HERALD, 12/4).