NFLPA Could Sue Over Hardy Suspension Comcast Drops Plans To Acquire TWC Renderings Released For Raiders-Chargers Stadium Cablevision Offering Cord-Cutting Package MLB National Viewership Off To Good Start NFL's Katz Dishes On Schedule Mets Outpacing Yankees In Early Season Ratings Tottenham Eyes Sharing Stadium With NFL Team Showtime, HBO Pleased So Far With Fight Effort Longtime Stars Announcer Strangis Leaving Team
Upcoming Conferences and Events
IT'S A "SELLER'S MARKET" IN SPORTS TELEVISION
Published December 5, 1994
The marketplace for sports on TV is "one of the strongest in years -- with many a property commanding double-digit price increases," according to Langdon Brockington & Mike Reynolds in the latest issue of INSIDE MEDIA. Some reasons? 1) It's a non- Olympic year; 2) Sports spending is up in many categories, especially autos, computers and telecomm; 3) More and more advertisers are starting to view network TV as "an integral element" of their marketing plans; 4) The NFL season shrunk from 18 weeks to 17 (INSIDE MEDIA, 11/30-12/13 issue).