FS1 Canceling "Fox Sports Live," Won't Keep Hosts Sources: FS1 Not Renewing "Garbage Time" San Diego State Expects Benefits From Fox Former NFLPA Exec Dir Ed Garvey Passes Away Video Views Around Swimsuit Issue Up Big NFL Optimistic On Expanded Mexico Presence USATF Acquires Media Rights To Penn Relays Media Notes Sources: Facebook Could Stream MLB Games PGA Tour Working To Enhance Viewing Experience
IT'S A "SELLER'S MARKET" IN SPORTS TELEVISION
Published December 5, 1994
The marketplace for sports on TV is "one of the strongest in years -- with many a property commanding double-digit price increases," according to Langdon Brockington & Mike Reynolds in the latest issue of INSIDE MEDIA. Some reasons? 1) It's a non- Olympic year; 2) Sports spending is up in many categories, especially autos, computers and telecomm; 3) More and more advertisers are starting to view network TV as "an integral element" of their marketing plans; 4) The NFL season shrunk from 18 weeks to 17 (INSIDE MEDIA, 11/30-12/13 issue).