NBC Wins Primetime With "TNF" Source: Fox Has Sold 90% Of Super Bowl Ad Space Columnists Review NBA VR Experience Woods' Return Boosts NBC Golf Viewership Media Notes Jets Critics Turn To Woody Johnson Barstool Sports To Begin Radio Show On SiriusXM Minn. Gov. Weighs In On U.S. Bank Stadium Dispute ABC's Saturday Night CFB Up 10% This Season Warriors Drawing Big Coverage From All Over
IT'S A "SELLER'S MARKET" IN SPORTS TELEVISION
Published December 5, 1994
The marketplace for sports on TV is "one of the strongest in years -- with many a property commanding double-digit price increases," according to Langdon Brockington & Mike Reynolds in the latest issue of INSIDE MEDIA. Some reasons? 1) It's a non- Olympic year; 2) Sports spending is up in many categories, especially autos, computers and telecomm; 3) More and more advertisers are starting to view network TV as "an integral element" of their marketing plans; 4) The NFL season shrunk from 18 weeks to 17 (INSIDE MEDIA, 11/30-12/13 issue).