MLB Game Viewership Lower On ESPN NFL Losing Money On London Games Padres Honor Retiring Broadcaster Enberg Richard Sherman Calls Out NFL On Player Safety Ortiz Heading Up Production Company In Retirement Philly Retailers Cash In On Wentz' Hot Start Too Many MLB Postseason Broadcasters? Mike Francesa Announces Final Show With WFAN Louisville Football Success Bolsters TV Profile Tour Championship Final Round Best Since '12
IT'S A "SELLER'S MARKET" IN SPORTS TELEVISION
Published December 5, 1994
The marketplace for sports on TV is "one of the strongest in years -- with many a property commanding double-digit price increases," according to Langdon Brockington & Mike Reynolds in the latest issue of INSIDE MEDIA. Some reasons? 1) It's a non- Olympic year; 2) Sports spending is up in many categories, especially autos, computers and telecomm; 3) More and more advertisers are starting to view network TV as "an integral element" of their marketing plans; 4) The NFL season shrunk from 18 weeks to 17 (INSIDE MEDIA, 11/30-12/13 issue).