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IT'S A "SELLER'S MARKET" IN SPORTS TELEVISION
Published December 5, 1994
The marketplace for sports on TV is "one of the strongest in years -- with many a property commanding double-digit price increases," according to Langdon Brockington & Mike Reynolds in the latest issue of INSIDE MEDIA. Some reasons? 1) It's a non- Olympic year; 2) Sports spending is up in many categories, especially autos, computers and telecomm; 3) More and more advertisers are starting to view network TV as "an integral element" of their marketing plans; 4) The NFL season shrunk from 18 weeks to 17 (INSIDE MEDIA, 11/30-12/13 issue).