Poll: Majority Of Americans Still Watching NFL Bucs-Falcons Draws Lower Overnight Rating P&G Pulls Out Of NFL Initiative Goodell To Meet With Media Friday Afternoon Mayweather-Maidana II Does 925K PPV Buys 49ers-Backed Tech Startup Looks For New Business People & Personalities NHL Media Notes Final Ratings: WNBA Playoffs, "A Football Life" Panthers Place Greg Hardy On Exempt List
Upcoming Conferences and Events
IT'S A "SELLER'S MARKET" IN SPORTS TELEVISION
Published December 5, 1994
The marketplace for sports on TV is "one of the strongest in years -- with many a property commanding double-digit price increases," according to Langdon Brockington & Mike Reynolds in the latest issue of INSIDE MEDIA. Some reasons? 1) It's a non- Olympic year; 2) Sports spending is up in many categories, especially autos, computers and telecomm; 3) More and more advertisers are starting to view network TV as "an integral element" of their marketing plans; 4) The NFL season shrunk from 18 weeks to 17 (INSIDE MEDIA, 11/30-12/13 issue).