SBD/5/Sports Media

IT'S A "SELLER'S MARKET" IN SPORTS TELEVISION

     The marketplace for sports on TV is "one of the strongest in
years -- with many a property commanding double-digit price
increases," according to Langdon Brockington & Mike Reynolds in
the latest issue of INSIDE MEDIA.  Some reasons?  1) It's a non-
Olympic year; 2) Sports spending is up in many categories,
especially autos, computers and telecomm; 3) More and more
advertisers are starting to view network TV as "an integral
element" of their marketing plans; 4) The NFL season shrunk from
18 weeks to 17 (INSIDE MEDIA, 11/30-12/13 issue).
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