SBD/5/Sports Media

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  • IT'S A "SELLER'S MARKET" IN SPORTS TELEVISION

         The marketplace for sports on TV is "one of the strongest in
    years -- with many a property commanding double-digit price
    increases," according to Langdon Brockington & Mike Reynolds in
    the latest issue of INSIDE MEDIA.  Some reasons?  1) It's a non-
    Olympic year; 2) Sports spending is up in many categories,
    especially autos, computers and telecomm; 3) More and more
    advertisers are starting to view network TV as "an integral
    element" of their marketing plans; 4) The NFL season shrunk from
    18 weeks to 17 (INSIDE MEDIA, 11/30-12/13 issue).
    

    Print | Tags: NFL, Media
  • MEDIA NOTES

         Former NFL kicker Raul Allegre has formed Laguna
    Entertainment & Marketing -- with one of the first projects to
    develop a TV show with information on Hispanic athletes serving
    their communities.  Allegre, on "Super Show Deportivo":  "I want
    Hispanic youth to see someone and say, 'Hey, this Hispanic guy
    made it, so can I."  The NFL provides support to the show through
    NFL Films (NFL)....An Orlando sports bar, Gator's Dockside, has
    filed a class-action suit against ESPN claiming breach of
    contract in connection to a fee for a series of 12 satellite
    college football games.  Having discovered that other bars were
    receiving the games for free, Gator's is seeking a refund for
    itself and all establishments that paid for the service.  That
    could be anywhere from $3M to $200M, according to Guy Haggard, an
    attorney for Gator's (ORLANDO SENTINEL, 12/3). ....Denny Garver
    and Eddy Clinton, the two TX broadcasters made famous by their
    calls of the Tyler-Plano East high school game, will appear on
    the "Tonight Show" with Jay Leno on December 21 (MIAMI HERALD,
    12/4).
    

    Print | Tags: ESPN, NFL, Media, Walt Disney
  • REDSKINS OFF THE "TEAM" -- DC SPORTS RADIO PASSES ON RENEWAL

         DC's WTEM-AM Sports Radio ("The Team") announced it will not
    renew its contract with the Redskins for '95.  WTEM GM Bennett
    Zier cited costs as the main issue.  Industry sources said WTEM
    paid between $3.2 and 3.5 million for rights to the Redskins, not
    counting production or talent costs.  Despite other talent
    changes, Zier said the station will maintain its all-sports
    format.  Other stations interested in the Redskins are WJFK-FM
    and WMAL-AM, which had held the rights to the Redskins since the
    early '40s before the Redskins signed with WTEM.  WJFK is owned
    by Infinity Broadcasting, whose stations already own the rights
    to five NFL teams, including the Cowboys and a new deal with the
    Patriots (Leonard Shapiro, WASHINGTON POST, 12/3).
    

    Print | Tags: Dallas Cowboys, New England Patriots, NFL, Media, Washington Redskins
  • RUPERT MURDOCH'S WIDE WORLD OF SPORTS

         News Corp. Chair Rupert Murdoch is profiled in the latest
    issue of BUSINESS WEEK.  He's "fast becoming global sports
    fanatic No. 1 as he scours the planet for games to fill the hours
    on the worldwide TV mega-network he has spent the last decade
    building."  Alistair Smellie, an analyst of European media for
    Lehman Brothers, calls sports "the most important ingredient to
    increase penetration into homes."  And John Mansell, a media
    analyst for Paul Kagan Associates, notes:  "Others have used
    sports to boost ratings and ad revenues.  But he's a pioneer in
    recognizing the importance of global rights" (BUSINESS WEEK,
    12/12 issue).
         NOT IMPRESSED:  During the post-match press conference at
    the Advata Tennis Tour Championship at Key Biscayne, John McEnroe
    blasted Murdoch, whose Fox TV network is bidding for the rights
    to Wimbledon.  McEnroe:  "The person who owns Fox is single-
    handedly responsible for a lot of what I find despicable.  These
    type of people don't have anything to do with tennis.  I'm sure
    he doesn't even know he's getting tennis -- if he gets it.  It's
    all about some kind of power play. ... He's a low-life" (MIAMI
    HERALD, 12/4).
    

    Print | Tags: News Corp./Fox, Media
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