SBD/5/Sports Industrialists

NAMES IN THE NEWS

     Miss America, HEATHER WHITESTON will perform the National
Anthem in Sign Language at Super Bowl XXIX (NFL)....MELLISA
ETHERIDGE asked Madison Square Garden officials that she wanted
Martina Navratilova's banner hung during her concert on December
13 (Dozoretz Communications). ....Ann Killion of the SAN JOSE
MERCURY NEWS profiles JERRY RICE and how his many football
receving records haven't paid off in endorsements.  Rice: "I
guess I am just not appealing to them. ... I'm not really hot
with Nike.  Maybe they want people with an image, something
different that stands out" (SAN JOSE MERCURY NEWS, 12/4)....L.A.
Kings coach BARRY MELROSE on former Kings Owner BRUCE MCNALL, who
is expected to plead guilty to fraud charges:  "When we look back
10 or 20 years from now, people will look back and say he was one
of the reasons the NHL exploded" (BOSTON GLOBE, 12/4)....   JUDY
FEARING joins ESPN as Senior VP/Consumer Marketing.  She was with
Nabisco, Pepsi-Cola and Frito Lay (ESPN)....JIM SMITH, former FL
Attorney General and Secretary of State, is "eyeing the job of AD
at Florida State" (Mult., 12/4).
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