Forbes Magazine list the 40 athletes who earned the most
money in 1994 in their December 19 issue. Salary/Winning includes
salary, prize money and earned incentive bonuses.  Endorsements
include licensing money, appearance and exhibition fees. Income
from side businesses and equity partnerships not counted (FORBES,
12/19 issue).
                                               

  
 
    

    
IN 
      MILLIONS
  
  
 
    
 
      
94-93

        RANK
    
    
 
      
NAME
    
    
 
      
SPORT
    
    
 
      
SALARY/

        WINNINGS
    
    
 
      
ENDORSE
    
    
 
      
TOTAL
    
  
  
 
    
 
      
1-1
    
    
Michael Jordan
    
Basketball
    
 
      
0.01
    
    
 
      
30
    
    
 
      
30.01
    
  
  
 
    
 
      
2-6
    
    
Shaq O'Neill
    
Basketball
    
 
      
4.2
    
    
 
      
12.5
    
    
 
      
16.7
    
  
  
 
    
 
      
3-13
    
    
Jack Nickalus
    
Golf
    
 
      
0.3
    
    
 
      
14.5
    
    
 
      
14.8
    
  
  
 
    
 
      
4-11
    
    
Arnold Palmer
    
Golf
    
 
      
0.1
    
    
 
      
13.5
    
    
 
      
13.6
    
  
  
 
    
 
      
5-30
    
    
Gerhard Berger
    
Auto-Racing
    
 
      
12
    
    
 
      
1.5
    
    
 
      
13.5
    
  
  
 
    
 
      
6-22
    
    
Wayne Gretzky
    
Hockey
    
 
      
9
    
    
 
      
4.5
    
    
 
      
13.5
    
  
  
 
    
 
      
7-NR
    
    
Michael Moorer
    
Boxing
    
 
      
12
    
    
 
      
0.1
    
    
 
      
12.1
    
  
  
 
    
 
      
8-12
    
    
E. Holyfield
    
Boxing
    
 
      
10
    
    
 
      
2
    
    
 
      
12
    
  
  
 
    
 
      
9-20
    
    
Andre Agassi
    
Tennis
    
 
      
1.9
    
    
 
      
9.5
    
    
 
      
11.4
    
  
  
 
    
 
      
10-19
    
    
Nigel Mansell
    
Auto Racing
    
 
      
9.3
    
    
 
      
2
    
    
 
      
11.3
    
  
  
 
    
 
      
11-16
    
    
Pete Sampras
    
Tennis
    
 
      
3.6
    
    
 
      
7
    
    
 
      
10.6
    
  
  
 
    
 
      
12-10
    
    
Joe Montana
    
Football
    
 
      
3.3
    
    
 
      
7
    
    
 
      
10.3
    
  
  
 
    
 
      
13-34
    
    
Chas. Barkley
    
Basketball
    
 
      
3.3
    
    
 
      
6
    
    
 
      
9.3
    
  
  
 
    
 
      
14-21
    
    
Greg Norman
    
Golf
    
 
      
1.3
    
    
 
      
7.5
    
    
 
      
8.8
    
  
  
 
    
 
      
15-5
    
    
George Foreman
    
Boxing
    
 
      
3.5
    
    
 
      
5
    
    
 
      
8.5
    
  
  
 
    
 
      
16-23
    
    
J.Cesar Chavez
    
Boxing
    
 
      
8
    
    
 
      
0.5
    
    
 
      
8.5
    
  
  
 
    
 
      
17-18
    
    
David Robinson
    
Basketball
    
 
      
8
    
    
 
      
0.3
    
    
 
      
8.3
    
  
  
 
    
 
      
18-7
    
    
Lennox Lewis
    
Boxing
    
 
      
8
    
    
 
      
0.3
    
    
 
      
8.3
    
  
  
 
    
 
      
19-15
    
    
Steffi Graf
    
Tennis
    
 
      
1.5
    
    
 
      
6.5
    
    
 
      
8
    
  
  
 
    
 
      
20-NR
    
    
Jean Alesi
    
Auto Racing
    
 
      
7
    
    
 
      
1
    
    
 
      
8
    
  
  
 
    
 
      
21-14
    
    
E. Fittipaldi
    
Auto Racing
    
 
      
4
    
    
 
      
3.5
    
    
 
      
7.5
    
  
  
 
    
 
      
22-32
    
    
Boris Becker
    
Tennis
    
 
      
2
    
    
 
      
5
    
    
 
      
7
    
  
  
 
    
 
      
23-24
    
    
Stefan Edberg
    
Tennis
    
 
      
2.5
    
    
 
      
4
    
    
 
      
6.5
    
  
  
 
    
 
      
24-NR
    
    
Scott Mitchell
    
Football
    
 
      
6.4
    
    
 
      
0
    
    
 
      
6.4
    
  
  
 
    
 
      
25-NR
    
    
Heath Shuler
    
Football
    
 
      
6.1
    
    
 
      
0.2
    
    
 
      
6.3
    
  
  
 
    
 
      
26-NR
    
    
Marshall Faulk
    
Football
    
 
      
6.1
    
    
 
      
0.1
    
    
 
      
6.2
    
  
  
 
    
 
      
27-NR
    
    
James Toney
    
Boxing
    
 
      
6.2
    
    
 
      
0
    
    
 
      
6.2
    
  
  
 
    
 
      
28-NR
    
    
Dan Wilkinson
    
Football
    
 
      
6
    
    
 
      
0.1
    
    
 
      
6.1
    
  
  
 
    
 
      
29-NR
    
    
Patrick Ewing
    
Basketball
    
 
      
4
    
    
 
      
2
    
    
 
      
6
    
  
  
 
    
 
      
30-NR
    
    
Mke Schumacher
    
Auto Racing
    
 
      
5
    
    
 
      
1
    
    
 
      
6
    
  
  
 
    
 
      
31-25
    
    
Michael Chang
    
Tennis
    
 
      
1.8
    
    
 
      
4
    
    
 
      
5.8
    
  
  
 
    
 
      
32-NR
    
    
Mario Andretti
    
Auto Racing
    
 
      
3
    
    
 
      
2.5
    
    
 
      
5.5
    
  
  
 
    
 
      
33-NR
    
    
Trent Dilfer
    
Football
    
 
      
5.3
    
    
 
      
0.2
    
    
 
      
5.5
    
  
  
 
    
 
      
34-NR
    
    
Dale Earnhardt
    
Auto Racing
    
 
      
3
    
    
 
      
2.5
    
    
 
      
5.5
    
  
  
 
    
 
      
35-NR
    
    
Roberto Baggio
    
Soccer
    
 
      
3.3
    
    
 
      
2
    
    
 
      
5.3
    
  
  
 
    
 
      
36-NR
    
    
P. Whitaker
    
Boxing
    
 
      
5.2
    
    
 
      
0
    
    
 
      
5.2
    
  
  
 
    
 
      
37-NR
    
    
Will Clark
    
Baseball
    
 
      
4.9
    
    
 
      
0.3
    
    
 
      
5.2
    
  
  
 
    
 
      
38-NR
    
    
Deion Sanders
    
Foot/Baseball
    
 
      
3.3
    
    
 
      
1.6
    
    
 
      
4.9
    
  
  
 
    
 
      
39-35
    
    
G. Sabatini
    
Tennis
    
 
      
0.9
    
    
 
      
4
    
    
 
      
4.9
    
  
  
 
    
 
      
40-NR
    
    
Al Unser, Jr.
    
Auto Racing
    
 
      
3.8
    
    
 
      
1
    
    
 
      
4.8
    
  

        
        Print | Tags: People and Pop Culture
    

     RICK WHITE, who had headed MLB Properties since 1988 until
leaving last January, spoke with BRANDWEEK features editor Terry
Lefton and sports marketer Brandon Steiner on his departure.
White now runs Strategic Merchandising Associates, a New York
consulting firm.  ON WHEN MLB WILL NAME A SUCCESSOR:  "They're
waiting until after the strike, which frankly is wholly
shortsighted.  It will hurt the business, especially right now.
The owners have never paid a great deal of attention to (MLBP)
and this is evidence of that."  ON THE EFFECT OF LABOR UNREST:
"If you are a licensee that sources offshore, you are in a great
deal of pain.  Starter is a good example.  They don't know when
baseball is going to return.  And when it does, they'll have a
lot of problems getting goods back in the marketplace."  ON WHY
HE LEFT MLB:  "I'm bound by my settlement agreement not to get
into specifics, but it was between myself and [acting
Commissioner Bud] Selig.  I challenged him on some things."  ON
ACCUSATIONS OF SEXUAL HARASSMENT:  "There were also allegations
of fraud and of me not getting along with colleagues.  None have
any substance" (BRANDWEEK, 12/5).

     Miss America, HEATHER WHITESTON will perform the National
Anthem in Sign Language at Super Bowl XXIX (NFL)....MELLISA
ETHERIDGE asked Madison Square Garden officials that she wanted
Martina Navratilova's banner hung during her concert on December
13 (Dozoretz Communications). ....Ann Killion of the SAN JOSE
MERCURY NEWS profiles JERRY RICE and how his many football
receving records haven't paid off in endorsements.  Rice: "I
guess I am just not appealing to them. ... I'm not really hot
with Nike.  Maybe they want people with an image, something
different that stands out" (SAN JOSE MERCURY NEWS, 12/4)....L.A.
Kings coach BARRY MELROSE on former Kings Owner BRUCE MCNALL, who
is expected to plead guilty to fraud charges:  "When we look back
10 or 20 years from now, people will look back and say he was one
of the reasons the NHL exploded" (BOSTON GLOBE, 12/4)....   JUDY
FEARING joins ESPN as Senior VP/Consumer Marketing.  She was with
Nabisco, Pepsi-Cola and Frito Lay (ESPN)....JIM SMITH, former FL
Attorney General and Secretary of State, is "eyeing the job of AD
at Florida State" (Mult., 12/4).

     GREG LEMOND announced his retirement from cycling because of
mitochondrial myopathy.  Lemond was interviewed today on "CBS
This Morning."  On his impact on the sport:  "I know that when I
first started cycling, I had a hard time getting an intellegent
question from any journalist in the United States.  I actually
now go to press conferences where non-cycling journalists
actually ask good questions."  On his decision to retire: "I've
seen my performance drop dramatically over the last three years,
and every time I kept being hard on myself, thinking that I
wasn't dedicated or needed to train more.  I did everything I
could the last year and just kept getting worse" (CBS, 12/5).