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Forbes Magazine list the 40 athletes who earned the most money in 1994 in their December 19 issue. Salary/Winning includes salary, prize money and earned incentive bonuses. Endorsements include licensing money, appearance and exhibition fees. Income from side businesses and equity partnerships not counted (FORBES, 12/19 issue).
Michael Jordan Basketball0.013030.012-6 Shaq O'Neill Basketball4.212.516.73-13 Jack Nickalus Golf0.314.514.84-11 Arnold Palmer Golf0.113.513.65-30 Gerhard Berger Auto-Racing121.513.56-22 Wayne Gretzky Hockey94.513.57-NR Michael Moorer Boxing120.112.18-12 E. Holyfield Boxing102129-20 Andre Agassi Tennis1.99.511.410-19 Nigel Mansell Auto Racing9.3211.311-16 Pete Sampras Tennis3.6710.612-10 Joe Montana Football3.3710.313-34 Chas. Barkley Basketball3.369.314-21 Greg Norman Golf18.104.22.1685-5 George Foreman Boxing3.558.516-23 J.Cesar Chavez Boxing80.58.517-18 David Robinson Basketball80.38.318-7 Lennox Lewis Boxing80.38.319-15 Steffi Graf Tennis1.56.5820-NR Jean Alesi Auto Racing71821-14 E. Fittipaldi Auto Racing43.57.522-32 Boris Becker Tennis25723-24 Stefan Edberg Tennis2.546.524-NR Scott Mitchell Football6.406.425-NR Heath Shuler Football22.214.171.1246-NR Marshall Faulk Football126.96.36.199-NR James Toney Boxing6.206.228-NR Dan Wilkinson Football60.16.129-NR Patrick Ewing Basketball42630-NR Mke Schumacher Auto Racing51631-25 Michael Chang Tennis1.845.832-NR Mario Andretti Auto Racing32.55.533-NR Trent Dilfer Football188.8.131.524-NR Dale Earnhardt Auto Racing32.55.535-NR Roberto Baggio Soccer3.325.336-NR P. Whitaker Boxing5.205.237-NR Will Clark Baseball184.108.40.206-NR Deion Sanders Foot/Baseball220.127.116.119-35 G. Sabatini Tennis0.944.940-NR Al Unser, Jr. Auto Racing3.814.8
RICK WHITE, who had headed MLB Properties since 1988 until leaving last January, spoke with BRANDWEEK features editor Terry Lefton and sports marketer Brandon Steiner on his departure. White now runs Strategic Merchandising Associates, a New York consulting firm. ON WHEN MLB WILL NAME A SUCCESSOR: "They're waiting until after the strike, which frankly is wholly shortsighted. It will hurt the business, especially right now. The owners have never paid a great deal of attention to (MLBP) and this is evidence of that." ON THE EFFECT OF LABOR UNREST: "If you are a licensee that sources offshore, you are in a great deal of pain. Starter is a good example. They don't know when baseball is going to return. And when it does, they'll have a lot of problems getting goods back in the marketplace." ON WHY HE LEFT MLB: "I'm bound by my settlement agreement not to get into specifics, but it was between myself and [acting Commissioner Bud] Selig. I challenged him on some things." ON ACCUSATIONS OF SEXUAL HARASSMENT: "There were also allegations of fraud and of me not getting along with colleagues. None have any substance" (BRANDWEEK, 12/5).
Miss America, HEATHER WHITESTON will perform the National Anthem in Sign Language at Super Bowl XXIX (NFL)....MELLISA ETHERIDGE asked Madison Square Garden officials that she wanted Martina Navratilova's banner hung during her concert on December 13 (Dozoretz Communications). ....Ann Killion of the SAN JOSE MERCURY NEWS profiles JERRY RICE and how his many football receving records haven't paid off in endorsements. Rice: "I guess I am just not appealing to them. ... I'm not really hot with Nike. Maybe they want people with an image, something different that stands out" (SAN JOSE MERCURY NEWS, 12/4)....L.A. Kings coach BARRY MELROSE on former Kings Owner BRUCE MCNALL, who is expected to plead guilty to fraud charges: "When we look back 10 or 20 years from now, people will look back and say he was one of the reasons the NHL exploded" (BOSTON GLOBE, 12/4).... JUDY FEARING joins ESPN as Senior VP/Consumer Marketing. She was with Nabisco, Pepsi-Cola and Frito Lay (ESPN)....JIM SMITH, former FL Attorney General and Secretary of State, is "eyeing the job of AD at Florida State" (Mult., 12/4).
GREG LEMOND announced his retirement from cycling because of mitochondrial myopathy. Lemond was interviewed today on "CBS This Morning." On his impact on the sport: "I know that when I first started cycling, I had a hard time getting an intellegent question from any journalist in the United States. I actually now go to press conferences where non-cycling journalists actually ask good questions." On his decision to retire: "I've seen my performance drop dramatically over the last three years, and every time I kept being hard on myself, thinking that I wasn't dedicated or needed to train more. I did everything I could the last year and just kept getting worse" (CBS, 12/5).