SBD/5/Sports Industrialists

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  • FORBES HIGHEST PAID ATHLETES LIST

         Forbes Magazine list the 40 athletes who earned the most
    money in 1994 in their December 19 issue. Salary/Winning includes
    salary, prize money and earned incentive bonuses.  Endorsements
    include licensing money, appearance and exhibition fees. Income
    from side businesses and equity partnerships not counted (FORBES,
    12/19 issue).
                                                   
    IN MILLIONS
    94-93
    RANK
    NAME
    SPORT
    SALARY/
    WINNINGS
    ENDORSE
    TOTAL
    1-1
    Michael Jordan Basketball
    0.01
    30
    30.01
    2-6
    Shaq O'Neill Basketball
    4.2
    12.5
    16.7
    3-13
    Jack Nickalus Golf
    0.3
    14.5
    14.8
    4-11
    Arnold Palmer Golf
    0.1
    13.5
    13.6
    5-30
    Gerhard Berger Auto-Racing
    12
    1.5
    13.5
    6-22
    Wayne Gretzky Hockey
    9
    4.5
    13.5
    7-NR
    Michael Moorer Boxing
    12
    0.1
    12.1
    8-12
    E. Holyfield Boxing
    10
    2
    12
    9-20
    Andre Agassi Tennis
    1.9
    9.5
    11.4
    10-19
    Nigel Mansell Auto Racing
    9.3
    2
    11.3
    11-16
    Pete Sampras Tennis
    3.6
    7
    10.6
    12-10
    Joe Montana Football
    3.3
    7
    10.3
    13-34
    Chas. Barkley Basketball
    3.3
    6
    9.3
    14-21
    Greg Norman Golf
    1.3
    7.5
    8.8
    15-5
    George Foreman Boxing
    3.5
    5
    8.5
    16-23
    J.Cesar Chavez Boxing
    8
    0.5
    8.5
    17-18
    David Robinson Basketball
    8
    0.3
    8.3
    18-7
    Lennox Lewis Boxing
    8
    0.3
    8.3
    19-15
    Steffi Graf Tennis
    1.5
    6.5
    8
    20-NR
    Jean Alesi Auto Racing
    7
    1
    8
    21-14
    E. Fittipaldi Auto Racing
    4
    3.5
    7.5
    22-32
    Boris Becker Tennis
    2
    5
    7
    23-24
    Stefan Edberg Tennis
    2.5
    4
    6.5
    24-NR
    Scott Mitchell Football
    6.4
    0
    6.4
    25-NR
    Heath Shuler Football
    6.1
    0.2
    6.3
    26-NR
    Marshall Faulk Football
    6.1
    0.1
    6.2
    27-NR
    James Toney Boxing
    6.2
    0
    6.2
    28-NR
    Dan Wilkinson Football
    6
    0.1
    6.1
    29-NR
    Patrick Ewing Basketball
    4
    2
    6
    30-NR
    Mke Schumacher Auto Racing
    5
    1
    6
    31-25
    Michael Chang Tennis
    1.8
    4
    5.8
    32-NR
    Mario Andretti Auto Racing
    3
    2.5
    5.5
    33-NR
    Trent Dilfer Football
    5.3
    0.2
    5.5
    34-NR
    Dale Earnhardt Auto Racing
    3
    2.5
    5.5
    35-NR
    Roberto Baggio Soccer
    3.3
    2
    5.3
    36-NR
    P. Whitaker Boxing
    5.2
    0
    5.2
    37-NR
    Will Clark Baseball
    4.9
    0.3
    5.2
    38-NR
    Deion Sanders Foot/Baseball
    3.3
    1.6
    4.9
    39-35
    G. Sabatini Tennis
    0.9
    4
    4.9
    40-NR
    Al Unser, Jr. Auto Racing
    3.8
    1
    4.8

    Print | Tags: People and Pop Culture
  • FORMER MLB PROPERTIES HEAD ADDRESSES HIS DEPARTURE

         RICK WHITE, who had headed MLB Properties since 1988 until
    leaving last January, spoke with BRANDWEEK features editor Terry
    Lefton and sports marketer Brandon Steiner on his departure.
    White now runs Strategic Merchandising Associates, a New York
    consulting firm.  ON WHEN MLB WILL NAME A SUCCESSOR:  "They're
    waiting until after the strike, which frankly is wholly
    shortsighted.  It will hurt the business, especially right now.
    The owners have never paid a great deal of attention to (MLBP)
    and this is evidence of that."  ON THE EFFECT OF LABOR UNREST:
    "If you are a licensee that sources offshore, you are in a great
    deal of pain.  Starter is a good example.  They don't know when
    baseball is going to return.  And when it does, they'll have a
    lot of problems getting goods back in the marketplace."  ON WHY
    HE LEFT MLB:  "I'm bound by my settlement agreement not to get
    into specifics, but it was between myself and [acting
    Commissioner Bud] Selig.  I challenged him on some things."  ON
    ACCUSATIONS OF SEXUAL HARASSMENT:  "There were also allegations
    of fraud and of me not getting along with colleagues.  None have
    any substance" (BRANDWEEK, 12/5).
    

    Print | Tags: Anheuser Busch, MLB, People and Pop Culture
  • NAMES IN THE NEWS

         Miss America, HEATHER WHITESTON will perform the National
    Anthem in Sign Language at Super Bowl XXIX (NFL)....MELLISA
    ETHERIDGE asked Madison Square Garden officials that she wanted
    Martina Navratilova's banner hung during her concert on December
    13 (Dozoretz Communications). ....Ann Killion of the SAN JOSE
    MERCURY NEWS profiles JERRY RICE and how his many football
    receving records haven't paid off in endorsements.  Rice: "I
    guess I am just not appealing to them. ... I'm not really hot
    with Nike.  Maybe they want people with an image, something
    different that stands out" (SAN JOSE MERCURY NEWS, 12/4)....L.A.
    Kings coach BARRY MELROSE on former Kings Owner BRUCE MCNALL, who
    is expected to plead guilty to fraud charges:  "When we look back
    10 or 20 years from now, people will look back and say he was one
    of the reasons the NHL exploded" (BOSTON GLOBE, 12/4)....   JUDY
    FEARING joins ESPN as Senior VP/Consumer Marketing.  She was with
    Nabisco, Pepsi-Cola and Frito Lay (ESPN)....JIM SMITH, former FL
    Attorney General and Secretary of State, is "eyeing the job of AD
    at Florida State" (Mult., 12/4).
    

    Print | Tags: Cablevision, ESPN, Madison Square Garden, Nabisco, NFL, NHL, Nike, PepsiCo, People and Pop Culture, Walt Disney
  • RARE MUSCULAR DISEASE FORCES CYCLIST LEMOND TO RETIRE

         GREG LEMOND announced his retirement from cycling because of
    mitochondrial myopathy.  Lemond was interviewed today on "CBS
    This Morning."  On his impact on the sport:  "I know that when I
    first started cycling, I had a hard time getting an intellegent
    question from any journalist in the United States.  I actually
    now go to press conferences where non-cycling journalists
    actually ask good questions."  On his decision to retire: "I've
    seen my performance drop dramatically over the last three years,
    and every time I kept being hard on myself, thinking that I
    wasn't dedicated or needed to train more.  I did everything I
    could the last year and just kept getting worse" (CBS, 12/5).
    

    Print | Tags: CBS, People and Pop Culture, Viacom
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