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VA-BASED APPAREL COMPANY TO LAUNCH FIRST NATIONAL ADS
Published December 5, 1994
For the first time, Tultex, the VA-based apparel marketer, has purchased ad spots on national college basketball telecasts. The company, which will tout its Discus Athletic brand activewear in the ads, has cut deals for the '94-95 season with ESPN and Raycom (Brockington & Reynolds, INSIDE MEDIA, 11/30-12/13).