SBD / 5 / VA-BASED APPAREL COMPANY TO LAUNCH FIRST NATIONAL ADS

SBD/5/Sponsorships Advertising Marketing

VA-BASED APPAREL COMPANY TO LAUNCH FIRST NATIONAL ADS

Published December 5, 1994

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     For the first time, Tultex, the VA-based apparel marketer,
has purchased ad spots on national college basketball telecasts.
The company, which will tout its Discus Athletic brand activewear
in the ads, has cut deals for the '94-95 season with ESPN and
Raycom (Brockington & Reynolds, INSIDE MEDIA, 11/30-12/13).
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