Sources: Whitlock Could Leave ESPN Carter Addresses '14 Rookie Symposium Advice Le Batard Likely To Fill ESPN Radio Mid-Day ESPN's The Undefeated Remains In Limbo SEC Net Leaders Bullish On Future Social Studies: ESPN's Chris LaPlaca ESPN CFB Campaign Features OSU's Meyer Cavs, Warriors Score Most National TV Games USA Network To Air EPL Games Tessitore To "Bookend" College Football Weekend
SBD/5/Sponsorships Advertising Marketing
VA-BASED APPAREL COMPANY TO LAUNCH FIRST NATIONAL ADS
Published December 5, 1994
For the first time, Tultex, the VA-based apparel marketer, has purchased ad spots on national college basketball telecasts. The company, which will tout its Discus Athletic brand activewear in the ads, has cut deals for the '94-95 season with ESPN and Raycom (Brockington & Reynolds, INSIDE MEDIA, 11/30-12/13).