ESPN's Marie Donoghue Talks The Undefeated ESPN, NFL Net Won't Spoil Draft Picks On Twitter ESPN Seeing Drain Of Well-Known Talent Bayless Joining Horowitz At Fox Sports? Sources: Mike Tirico Leaving ESPN For NBC ESPN Public Editor Examines News Restructuring Warriors Deliver Another Strong TV Rating Braden To Replace Schilling At ESPN WFAN Still Topping ESPN Radio In N.Y. ESPN Fires Schilling Over Political Commentary
SBD/5/Sponsorships Advertising Marketing
VA-BASED APPAREL COMPANY TO LAUNCH FIRST NATIONAL ADS
Published December 5, 1994
For the first time, Tultex, the VA-based apparel marketer, has purchased ad spots on national college basketball telecasts. The company, which will tout its Discus Athletic brand activewear in the ads, has cut deals for the '94-95 season with ESPN and Raycom (Brockington & Reynolds, INSIDE MEDIA, 11/30-12/13).