Hammon Headlines espnW's "Impact 25" Alexi Lalas Leaves ESPN For Fox Sports "MNF" Down On ESPN For Saints-Bears Glazer Continues To Be Critical Of ESPN MLS Cup Finale Sees Audience Bump ESPN's LaPlaca Honored With PR Award ESPN To Sell Ads Via Web-Based Auction "MNF" Viewers Miss Big Second Half ESPN Sets CFP Announcing Assignments SEC Title Game Rating Down Again
SBD/5/Sponsorships Advertising Marketing
VA-BASED APPAREL COMPANY TO LAUNCH FIRST NATIONAL ADS
Published December 5, 1994
For the first time, Tultex, the VA-based apparel marketer, has purchased ad spots on national college basketball telecasts. The company, which will tout its Discus Athletic brand activewear in the ads, has cut deals for the '94-95 season with ESPN and Raycom (Brockington & Reynolds, INSIDE MEDIA, 11/30-12/13).