Sources: Sprint Shelves NASCAR "Experience" Luck Reiterates Stance On Likeness Compensation Rice Univ. Upgrading Football Stadium WVU Looking For Luck's Replacement Luck Leaving WVU For NCAA Sprint Dropping NASCAR Title Sponsorship After '16 College Stakeholders Try To Maintain Balance Prominent ADs Concerned About Current Direction Mid-Major Colleges Deal With Trying To Keep Up Long: No Changes Anticipated For CFP Format
SBD/5/Sponsorships Advertising Marketing
SPRINT DEBUTS PHONE- INTERVIEW SERIES WITH NCAA COACHES
Published December 5, 1994
Sprint debuts its interview with college basketball coaches who vote in CNN/USA TODAY's coaches poll. It is a 15-week campaign, with USA TODAY print ads as the only mode of advertising. A different NCAA coach with a vote is interviewed each Sunday by Sprint spokesperson Billy Packer. Fans are encouraged to dial an 800-number to hear the coaches' top four as well as an interview with Packer. The campaign culminates with a pick the Final Four contest, where Sprint flies the winner to the games (Cohn & Wolfe).