SBD/5/Sponsorships Advertising Marketing

SPRINT DEBUTS PHONE- INTERVIEW SERIES WITH NCAA COACHES

     Sprint debuts its interview with college basketball coaches
who vote in CNN/USA TODAY's coaches poll.  It is a 15-week
campaign, with USA TODAY print ads as the only mode of
advertising.  A different NCAA coach with a vote is interviewed
each Sunday by Sprint spokesperson Billy Packer.  Fans are
encouraged to dial an 800-number to hear the coaches' top four as
well as an interview with Packer.  The campaign culminates with a
pick the Final Four contest, where Sprint flies the winner to the
games (Cohn & Wolfe).
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Related Topics:

NCAA, Sprint, Time Warner

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