Tax Return Shows NCAA's Highest Paid Execs CWS Beer Sales Going Smoothly Thus Far CWS Begins Alcohol Sales Pilot Program LSU Tops Baseball Gate 21 Years Running Baylor To Cooperate With NCAA Investigation College Players File Suits Over Concussions Infiniti Renews NCAA Sponsorship Deal Knight Commission Hears Athlete-Endorsement Proposal NCAA To Require Anti-Discrimination Zones UPS Bows Out Of NCAA Partnership
SBD/5/Sponsorships Advertising Marketing
SPRINT DEBUTS PHONE- INTERVIEW SERIES WITH NCAA COACHES
Published December 5, 1994
Sprint debuts its interview with college basketball coaches who vote in CNN/USA TODAY's coaches poll. It is a 15-week campaign, with USA TODAY print ads as the only mode of advertising. A different NCAA coach with a vote is interviewed each Sunday by Sprint spokesperson Billy Packer. Fans are encouraged to dial an 800-number to hear the coaches' top four as well as an interview with Packer. The campaign culminates with a pick the Final Four contest, where Sprint flies the winner to the games (Cohn & Wolfe).