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SPRINT DEBUTS PHONE- INTERVIEW SERIES WITH NCAA COACHES
Published December 5, 1994
Sprint debuts its interview with college basketball coaches who vote in CNN/USA TODAY's coaches poll. It is a 15-week campaign, with USA TODAY print ads as the only mode of advertising. A different NCAA coach with a vote is interviewed each Sunday by Sprint spokesperson Billy Packer. Fans are encouraged to dial an 800-number to hear the coaches' top four as well as an interview with Packer. The campaign culminates with a pick the Final Four contest, where Sprint flies the winner to the games (Cohn & Wolfe).