SBD/5/Sponsorships Advertising Marketing

MATTINGLY, GRIFFEY GET SOME OFF-SEASON WORK FROM NIKE

     Nike is using two baseball stars to push its cross training
shoes in an upcoming TV spot, scheduled to break during the NFL
playoffs.  The ad has Don Mattingly hitting ball out of Yankee
Stadium -- Ken Griffey Jr. catches it ball in CA and throws a
runner out.  In a separate piece, BRANDWEEK's Eric Hollreiser
notes that Nike is stepping up its regional basketball shoe
advertising with the nine-market campaign "tailor-made for
specific cities."  It signals a "fresh attempt" toward
establishing regional dialogues "that make the brand more
relevant to local youth, yet able to translate nationally"
(BRANDWEEK, 12/5 issue).
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NFL, Nike

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