Chargers Fans Vocal At Stadium Forum Smith To Face At Least Three People In NFLPA Race Giants WR Beckham Weighing Endorsements St. Louis Unveils New Renderings For NFL Venue Winston Files "Famous Jameis" Trademark Roseman Moves To Business Side Of Eagles' HQ Chiefs' Hunt Wants Super Bowl In K.C. AEG Reports Warn Against Inglewood Stadium Saints Succession Plan Change Followed Altercation NFL Appeals Judge's Peterson Decision
Upcoming Conferences and Events
SBD/5/Sponsorships Advertising Marketing
MATTINGLY, GRIFFEY GET SOME OFF-SEASON WORK FROM NIKE
Published December 5, 1994
Nike is using two baseball stars to push its cross training shoes in an upcoming TV spot, scheduled to break during the NFL playoffs. The ad has Don Mattingly hitting ball out of Yankee Stadium -- Ken Griffey Jr. catches it ball in CA and throws a runner out. In a separate piece, BRANDWEEK's Eric Hollreiser notes that Nike is stepping up its regional basketball shoe advertising with the nine-market campaign "tailor-made for specific cities." It signals a "fresh attempt" toward establishing regional dialogues "that make the brand more relevant to local youth, yet able to translate nationally" (BRANDWEEK, 12/5 issue).