Wolf, Polian Finalists For '15 Pro Football HOF Nike Forecasts Growth In Sale Of Women's Apparel Sources: Goodell Ordered To Testify In Rice Appeal Minding My Business: Seahawks' Jeff Dunn NFL Panthers Battling Wi-Fi Issues Rice Files Formal Grievance Against Ravens NFL Teams Going Through Domestic Violence Training NFL Sends Out Survey To L.A. Residents Bears' Gould Featured In H.H. Gregg Ad CFP, Cowboys Playoffs Could Conflict
Upcoming Conferences and Events
SBD/5/Sponsorships Advertising Marketing
MATTINGLY, GRIFFEY GET SOME OFF-SEASON WORK FROM NIKE
Published December 5, 1994
Nike is using two baseball stars to push its cross training shoes in an upcoming TV spot, scheduled to break during the NFL playoffs. The ad has Don Mattingly hitting ball out of Yankee Stadium -- Ken Griffey Jr. catches it ball in CA and throws a runner out. In a separate piece, BRANDWEEK's Eric Hollreiser notes that Nike is stepping up its regional basketball shoe advertising with the nine-market campaign "tailor-made for specific cities." It signals a "fresh attempt" toward establishing regional dialogues "that make the brand more relevant to local youth, yet able to translate nationally" (BRANDWEEK, 12/5 issue).