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SBD/5/Sponsorships Advertising Marketing
MATTINGLY, GRIFFEY GET SOME OFF-SEASON WORK FROM NIKE
Published December 5, 1994
Nike is using two baseball stars to push its cross training shoes in an upcoming TV spot, scheduled to break during the NFL playoffs. The ad has Don Mattingly hitting ball out of Yankee Stadium -- Ken Griffey Jr. catches it ball in CA and throws a runner out. In a separate piece, BRANDWEEK's Eric Hollreiser notes that Nike is stepping up its regional basketball shoe advertising with the nine-market campaign "tailor-made for specific cities." It signals a "fresh attempt" toward establishing regional dialogues "that make the brand more relevant to local youth, yet able to translate nationally" (BRANDWEEK, 12/5 issue).