Ressler Saw Value In Hawks, Market Silver Apologizes For Not Consulting Heat Sponsors Stayed True To Paul George Feigin Preaches Urgency On Bucks Arena Financing NBA Regular-Season Audience Down In '14-15 Pelicans Coach Backtracks On Noise Complaint Silver: Legalizing Betting Could Be Good Business Clippers' Ballmer Profiled In N.Y. Times Raptors GM Ujiri Fined For Expletive Sources: NBA Readying For Cap Increases
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Published December 5, 1994
The NBA has "shelved" an $8M campaign touting its licensees until February at the earliest, agency sources reported last week. Using the tagline, "I love this stuff," the ads were supposed to start in time for the holiday season. "But an overwhelming response to the league's quirky new identity campaign with actor Bill Murray" has convinced the league to wait (BRANDWEEK, 12/5)....Both Pizza Hut and Domino's have added buffalo wings to their menu (WALL STREET JOURNAL, 12/5)....Former minor league player Craig Pippin plans to open 300 delicatessens nationwide with Tommy Lasorda's name. Malls and airports "are early targets" for the new chain, called Tommy Lasorda's Dugout (TAMPA TRIBUNE, 12/5)....BUSINESS WEEK profiles British billionaire Richard Branson's attempt to enter the cola wars with his Virgin Cola brand (BUSINESS WEEK, 12/12 issue).