James, Heat Top NBA Jersey Sales Raptors Merch Moving Quickly NBA Avg. Attendance Relatively Flat Bacardi Sponsors New NBA Lifestyle Site Herb Kohl Sells Bucks For $550M Lakers RSN Ratings Reach New Low Kohl Praised For Dedication To Milwaukee Raptors Unveil New "We The North" Campaign NBA Kings Reaping Benefits Of New Owners How Key NBA Storylines Played Out This Year
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Published December 5, 1994
The NBA has "shelved" an $8M campaign touting its licensees until February at the earliest, agency sources reported last week. Using the tagline, "I love this stuff," the ads were supposed to start in time for the holiday season. "But an overwhelming response to the league's quirky new identity campaign with actor Bill Murray" has convinced the league to wait (BRANDWEEK, 12/5)....Both Pizza Hut and Domino's have added buffalo wings to their menu (WALL STREET JOURNAL, 12/5)....Former minor league player Craig Pippin plans to open 300 delicatessens nationwide with Tommy Lasorda's name. Malls and airports "are early targets" for the new chain, called Tommy Lasorda's Dugout (TAMPA TRIBUNE, 12/5)....BUSINESS WEEK profiles British billionaire Richard Branson's attempt to enter the cola wars with his Virgin Cola brand (BUSINESS WEEK, 12/12 issue).