Players, Coaches Talk 44-Minute NBA Game NBA CMO Out To "Rival" NFL Challenges Await Ballmer In Running Clippers Fans In China Eat Up NBA Games LeBron: NBA Should Consider Shortening Season LeBron To Endorse Kia Motors NBA Shortens Preseason Game To 44 Minutes NBA Closer To Adding Jersey Ads More NBA-Ready Arenas Needed In Europe Phil Jackson Opens Up On Relationship With Dolan
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SBD/5/Sponsorships Advertising Marketing
Published December 5, 1994
The NBA has "shelved" an $8M campaign touting its licensees until February at the earliest, agency sources reported last week. Using the tagline, "I love this stuff," the ads were supposed to start in time for the holiday season. "But an overwhelming response to the league's quirky new identity campaign with actor Bill Murray" has convinced the league to wait (BRANDWEEK, 12/5)....Both Pizza Hut and Domino's have added buffalo wings to their menu (WALL STREET JOURNAL, 12/5)....Former minor league player Craig Pippin plans to open 300 delicatessens nationwide with Tommy Lasorda's name. Malls and airports "are early targets" for the new chain, called Tommy Lasorda's Dugout (TAMPA TRIBUNE, 12/5)....BUSINESS WEEK profiles British billionaire Richard Branson's attempt to enter the cola wars with his Virgin Cola brand (BUSINESS WEEK, 12/12 issue).