SBD/5/Sponsorships Advertising Marketing

MARKETPLACE ROUNDUP

     The NBA has "shelved" an $8M campaign touting its licensees
until February at the earliest, agency sources reported last
week.  Using the tagline, "I love this stuff," the ads were
supposed to start in time for the holiday season.  "But an
overwhelming response to the league's quirky new identity
campaign with actor Bill Murray" has convinced the league to wait
(BRANDWEEK, 12/5)....Both Pizza Hut and Domino's have added
buffalo wings to their menu (WALL STREET JOURNAL, 12/5)....Former
minor league player Craig Pippin plans to open 300 delicatessens
nationwide with Tommy Lasorda's name.  Malls and airports "are
early targets" for the new chain, called Tommy Lasorda's Dugout
(TAMPA TRIBUNE, 12/5)....BUSINESS WEEK profiles British
billionaire Richard Branson's attempt to enter the cola wars with
his Virgin Cola brand (BUSINESS WEEK, 12/12 issue).
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