Jeanie Buss Puts Organization On Notice TNT's Sager Receives Warm Welcome Back NBPA Expects Clash With League On Age Limit Lionsgate Chair Emerges As Hawks Bidder NBA, WNBA Players Appear In LeanIn PSA NBA Kings Add Vlade Divac To Front Office NBPA's Roberts Questions Media Availability Sources: Rays' Frankel Bidding On Hawks Heat Could Face Steeper Rent For Adjacent Lot Seattle Mayor Ready To Fast-Track Arena
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SBD/5/Sponsorships Advertising Marketing
Published December 5, 1994
The NBA has "shelved" an $8M campaign touting its licensees until February at the earliest, agency sources reported last week. Using the tagline, "I love this stuff," the ads were supposed to start in time for the holiday season. "But an overwhelming response to the league's quirky new identity campaign with actor Bill Murray" has convinced the league to wait (BRANDWEEK, 12/5)....Both Pizza Hut and Domino's have added buffalo wings to their menu (WALL STREET JOURNAL, 12/5)....Former minor league player Craig Pippin plans to open 300 delicatessens nationwide with Tommy Lasorda's name. Malls and airports "are early targets" for the new chain, called Tommy Lasorda's Dugout (TAMPA TRIBUNE, 12/5)....BUSINESS WEEK profiles British billionaire Richard Branson's attempt to enter the cola wars with his Virgin Cola brand (BUSINESS WEEK, 12/12 issue).