NBA Adds Pistons' Joel Browning To TMBO NBPA To Fund Health Insurance For Retired Players NOLA Keeps Pushing For NBA ASG Louisiana Gov. To Talk ASG With Silver NBA Officially Pulls '17 ASG From Charlotte Source: New Orleans Leads To Host '17 ASG Suns "Want To Be The NBA Team" For Mexico Nets Struggle To Attract Free Agents Suns To Host Regular-Season Games In Mexico City Judge Rules Warriors Arena Review Is Sufficient
SBD/5/Sponsorships Advertising Marketing
Published December 5, 1994
The NBA has "shelved" an $8M campaign touting its licensees until February at the earliest, agency sources reported last week. Using the tagline, "I love this stuff," the ads were supposed to start in time for the holiday season. "But an overwhelming response to the league's quirky new identity campaign with actor Bill Murray" has convinced the league to wait (BRANDWEEK, 12/5)....Both Pizza Hut and Domino's have added buffalo wings to their menu (WALL STREET JOURNAL, 12/5)....Former minor league player Craig Pippin plans to open 300 delicatessens nationwide with Tommy Lasorda's name. Malls and airports "are early targets" for the new chain, called Tommy Lasorda's Dugout (TAMPA TRIBUNE, 12/5)....BUSINESS WEEK profiles British billionaire Richard Branson's attempt to enter the cola wars with his Virgin Cola brand (BUSINESS WEEK, 12/12 issue).