ESPN "Bad Boys" Doc Set For April 17 Leafs, Raptors Raise Season-Ticket Prices LeBron James Complains About Sleeved Jerseys Silver Dishes On NBA Growth, Tech, Culture Warriors Arena Site Still Undecided Raptors Unveil 20th Anniversary Logo Abdul-Jabbar Eyes Possible Role With Bucks Warriors, Giants Could Team Up On Arena Mark Cuban Spouts Off Against NCAA Silver Denies 76ers Tanking, Backs Rebuild
Upcoming Conferences and Events
SBD/5/Sponsorships Advertising Marketing
Published December 5, 1994
The NBA has "shelved" an $8M campaign touting its licensees until February at the earliest, agency sources reported last week. Using the tagline, "I love this stuff," the ads were supposed to start in time for the holiday season. "But an overwhelming response to the league's quirky new identity campaign with actor Bill Murray" has convinced the league to wait (BRANDWEEK, 12/5)....Both Pizza Hut and Domino's have added buffalo wings to their menu (WALL STREET JOURNAL, 12/5)....Former minor league player Craig Pippin plans to open 300 delicatessens nationwide with Tommy Lasorda's name. Malls and airports "are early targets" for the new chain, called Tommy Lasorda's Dugout (TAMPA TRIBUNE, 12/5)....BUSINESS WEEK profiles British billionaire Richard Branson's attempt to enter the cola wars with his Virgin Cola brand (BUSINESS WEEK, 12/12 issue).