NBA Kings Shopping Arena Naming Rights NBA Mexico City Game Cancelled Pistons Seeing Jump In Ticket Sales Dolan Vs. Prokhorov Hurting Teams? Bryant, Wade Unveil Latest Sneaker Offerings NBA Game In Mexico Part Of Int'l Push Adidas Could Recoup Part Of Rose Deal Grooming Products Hot In NBA Kobe's Extension Bad For Lakers? Adidas Grapples With New Rose Injury
SBD/5/Sponsorships Advertising Marketing
Published December 5, 1994
The NBA has "shelved" an $8M campaign touting its licensees until February at the earliest, agency sources reported last week. Using the tagline, "I love this stuff," the ads were supposed to start in time for the holiday season. "But an overwhelming response to the league's quirky new identity campaign with actor Bill Murray" has convinced the league to wait (BRANDWEEK, 12/5)....Both Pizza Hut and Domino's have added buffalo wings to their menu (WALL STREET JOURNAL, 12/5)....Former minor league player Craig Pippin plans to open 300 delicatessens nationwide with Tommy Lasorda's name. Malls and airports "are early targets" for the new chain, called Tommy Lasorda's Dugout (TAMPA TRIBUNE, 12/5)....BUSINESS WEEK profiles British billionaire Richard Branson's attempt to enter the cola wars with his Virgin Cola brand (BUSINESS WEEK, 12/12 issue).