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JUST WHAT THE DOCTOR ORDERED FOR THE BASEBALL NETWORK
Published December 5, 1994
With all the uncertainty surrounding baseball, one would think that The Baseball Network "would be about as busy as a bear in winter," writes Langdon Brockington & Mike Reynolds in the latest issue of INSIDE MEDIA. However, Dr. Pepper confirms that it is pursuing a deal with TBN to buy ad time on ABC's telecast of the '95 All-Star game. The buy makes sense because the All- Star game has a high-visibility; the game takes place in July, the company's key selling-season; and the game is scheduled to be played at The Ballpark at Arlington, near Dr. Pepper's HQs and the drink's No. 1 market. TBN Exec VP/ Marketing & Sales Mike Trager: "We're in discussion with a number of soft drink companies regarding the 1995 season and beyond." Trager also said TBN is talking to fast-food, finance and computer companies, but he would not elaborate. (INSIDE MEDIA, 11/30-12/13 issue).