SBD/5/Sponsorships Advertising Marketing

JUST WHAT THE DOCTOR ORDERED FOR THE BASEBALL NETWORK

     With all the uncertainty surrounding baseball, one would
think that The Baseball Network "would be about as busy as a bear
in winter," writes Langdon Brockington & Mike Reynolds in the
latest issue of INSIDE MEDIA.  However, Dr. Pepper confirms that
it is pursuing a deal with TBN to buy ad time on ABC's telecast
of the '95 All-Star game.  The buy makes sense because the All-
Star game has a high-visibility; the game takes place in July,
the company's key selling-season; and the game is scheduled to be
played at The Ballpark at Arlington, near Dr. Pepper's HQs and
the drink's No. 1 market.  TBN Exec VP/ Marketing & Sales Mike
Trager: "We're in discussion with a number of soft drink
companies regarding the 1995 season and beyond."  Trager also
said TBN is talking to fast-food, finance and computer companies,
but he would not elaborate.  (INSIDE MEDIA, 11/30-12/13 issue).
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Related Topics:

ABC, Dr Pepper/7UP, Walt Disney

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