JUST WHAT THE DOCTOR ORDERED FOR THE BASEBALL NETWORK

     With all the uncertainty surrounding baseball, one would
think that The Baseball Network "would be about as busy as a bear
in winter," writes Langdon Brockington & Mike Reynolds in the
latest issue of INSIDE MEDIA.  However, Dr. Pepper confirms that
it is pursuing a deal with TBN to buy ad time on ABC's telecast
of the '95 All-Star game.  The buy makes sense because the All-
Star game has a high-visibility; the game takes place in July,
the company's key selling-season; and the game is scheduled to be
played at The Ballpark at Arlington, near Dr. Pepper's HQs and
the drink's No. 1 market.  TBN Exec VP/ Marketing & Sales Mike
Trager: "We're in discussion with a number of soft drink
companies regarding the 1995 season and beyond."  Trager also
said TBN is talking to fast-food, finance and computer companies,
but he would not elaborate.  (INSIDE MEDIA, 11/30-12/13 issue).