Poll: Majority Of Americans Still Watching NFL Bucs-Falcons Draws Lower Overnight Rating P&G Pulls Out Of NFL Initiative Goodell To Meet With Media Friday Afternoon 49ers-Backed Tech Startup Looks For New Business Panthers Place Greg Hardy On Exempt List NFL's Crisis Continues With Cardinals RB's Arrest CBS' Moonves: NFL Problems Spiked Ratings PepsiCo CEO Backs Goodell Amid Scandals Goodell Called Out For Silence Amid Scandals
Upcoming Conferences and Events
SBD/5/Sponsorships Advertising Marketing
INTERACTIVE WATCH: DISNEY CLIMBS ABOARD; ESPN LAUNCHES GAMES
Published December 5, 1994
Walt Disney Co. is scheduled to "formally hop on the interactive bandwagon today with the launch of a new division that will publish video games and CD-Rom software." Disney is the "last of the major entertainment conglomerates to launch its own interactive publishing arm. The move is significant because it represents a major commitment to the emerging industry by the company that has been perhaps the most skeptical of the so-called digital revolution." The division will be headed by Steve McBeth, Exec VP of Disney Consumer Products. The company plans to publish five cartridge games (Sega/Nintendo etc.) and about a dozen CD-ROM titles by next Christmas (Amy Harmon, L.A. TIMES, 12/5). ESPN/SONY DEAL: ESPN Enterprises and Sony Imagesoft will release several news sports video games this holiday season. The games include: "ESPN Sunday Night NFL," "ESPN National Hockey Night," "ESPN Speed World," "NBA Hangtime '95," and "ESPN Baseball Tonight: Pennant Fever Edition." The games include commentary from ESPN personalities such as Chris Berman. All titles will be available for the Sega CD format, while some will be available for Sega Genesis and Nintendo. All will be released on CD-ROM "shortly" (ESPN).