SBD/5/Sponsorships Advertising Marketing


     Walt Disney Co. is scheduled to "formally hop on the
interactive bandwagon today with the launch of a new division
that will publish video games and CD-Rom software."  Disney is
the "last of the major entertainment conglomerates to launch its
own interactive publishing arm.  The move is significant because
it represents a major commitment to the emerging industry by the
company that has been perhaps the most skeptical of the so-called
digital revolution."  The division will be headed by Steve
McBeth, Exec VP of Disney Consumer Products.  The company plans
to publish five cartridge games (Sega/Nintendo etc.) and about a
dozen CD-ROM titles by next Christmas (Amy Harmon, L.A. TIMES,
     ESPN/SONY DEAL:  ESPN Enterprises and Sony Imagesoft will
release several news sports video games this holiday season.  The
games include:  "ESPN Sunday Night NFL," "ESPN National Hockey
Night," "ESPN Speed World," "NBA Hangtime '95," and "ESPN
Baseball Tonight:  Pennant Fever Edition."  The games include
commentary from ESPN personalities such as Chris Berman.  All
titles will be available for the Sega CD format, while some will
be available for Sega Genesis and Nintendo.  All will be released
on CD-ROM "shortly" (ESPN).
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ESPN, Indiana Fever, NBA, NFL, Walt Disney

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