LIBERTY SPORTS AND NEW CONFERENCE ANNOUNCE TV AGREEMENT

     Liberty Sports, Inc. has reached agreement with the NCAA's
newest, but as yet unnamed, athletic conference -- giving Liberty
Sports national and regional telecasts rights to live football
beginning in 1996 through 2000.  The conference has ten
universities, including Cincinnati, Houston, Louisville, Memphis,
Southern Miss, and Tulane.  Lane Rawlings, President of
University of Memphis and Chair of the new conference:  "The
Liberty Sports agreement provides the new conference with instant
credibility.  In addition to revenue, conference members will
gain national and regional television exposure each week that
will benefit their football programs" (Liberty).