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LIBERTY SPORTS AND NEW CONFERENCE ANNOUNCE TV AGREEMENT
Published December 23, 1994
Liberty Sports, Inc. has reached agreement with the NCAA's newest, but as yet unnamed, athletic conference -- giving Liberty Sports national and regional telecasts rights to live football beginning in 1996 through 2000. The conference has ten universities, including Cincinnati, Houston, Louisville, Memphis, Southern Miss, and Tulane. Lane Rawlings, President of University of Memphis and Chair of the new conference: "The Liberty Sports agreement provides the new conference with instant credibility. In addition to revenue, conference members will gain national and regional television exposure each week that will benefit their football programs" (Liberty).