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FOX LOSES WITH FOOTBALL -- OR DOES IT?
Published December 23, 1994
In Los Angeles, Steve Weinstein examines Fox's first year of covereage of the NFL, writing that "the many-pronged payoffs from that massive investment have been both triumphal and disappointing." John Mansell, senior analyst for Paul Kagan & Associates, notes that Fox will lose "as much as half a billion dollars over the course of the four-year deal with the NFL." But, Mansell adds that what the network has succeeded in doing is to "build a major domestic and international network, by attracting stronger affiliates in major markets all over the country." Ratings for Fox/NFC games are down 5% from last season on CBS, while NBC/AFC games are up about 13%. Weinstein writes, "Part of Fox's problem may be the on-field competition this season. The AFC has it; the NFC -- though it boasts of pro football's two best teams -- doesn't." However, Fox has won the war of the pregame shows "by a wide margin" (L.A. TIMES, 12/22).