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SBD/23/Sponsorships Advertising Marketing
NIKE UNDER SCOPE FOR RODMAN AD, PAYMENTS TO HIGH-SCHOOLER
Published December 23, 1994
CBS' Bob McKeown examined Nike's use of controversial basketball players like Dennis Rodman to sell their shoes. Cavaliers President Wayne Embry reinforced his earlier comments criticizing the Foot Action/Nike ad depicting Rodman threatening Santa Claus. Ad exec Jerry Della Femina: "Nike is doing what they have been trying to do with all of their advertising, and what they've done very successfully, they are trying to get attention." McKeown: "So what does it say about Nike and America this Christmas -- that the world's biggest sporting goods company thinks it can sell more shoes with the Dennis Rodman who's naughty than with the Dennis Rodman who's nice?" ("CBS Evening News," 12/22). NIKE DENIES REPORT IT PAID HIGH SCHOOL STAR: Nike denied a report from The Greenville, SC, NEWS that the company gave financial help to Chicago hich school star Kevin Garnett, a 6-11 center and possible national player of the year. The paper ran a report Wednesday that Nike paid for the player's move from SC to Chicago and helped finance an apartment in Chicago for him and his mother. Nike said it did pay for airfare and lodging for Garnett's mother to attend its Scholastic Festival. Nike spokesperson Tom Feuer said that is totally legal, and said "there is no truth" to the other allegations (Todd Schultz, USA TODAY, 12/23).